The time has finally come to see what the hullabaloo is all about -- this year's version of the HTC One is going to be announced here very soon, and we'll be bringing all of the big news to you live from New York City! Stay tuned as we get this liveblog rolling just before 11AM ET.

Engadget giveaway: win a Samsung Galaxy S 4 and blinged-out Galaxy Gear courtesy of Brilliance!