We question Olympus' decision to photograph its latest ruggedized cam next to a dead fish, then send that image out to reporters. But puzzling marketing practices aside, this is one impressive point-and-shoot. The Stylus TG-3 hails from the company's Tough line, which means it's waterproof (to 50 feet), freeze-proof (to 14°F), shockproof (from seven-foot drops) and crushproof (to 220 pounds). Unlike many other ruggedized cams, however, the TG-3 is equally impressive when it comes to traditional capabilities. There's a 16-megapixel CMOS sensor, an f/2-4.9, 25-100mm optical zoom lens, a 3-inch 460k-dot LCD, 1080p video, GPS and WiFi. A new microscope mode lets you snap macro shots just 10mm from your subject and a ring light accessory (perhaps our favorite feature) mounts atop the camera's built-in LED to provide even light with small subjects positioned just in front of the lens. The TG-3's expected to ship this June for $350 in black and red.

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Olympus Stylus Tough TG-3

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Olympus Stylus Tough TG-3 ships with WiFi and f/2 lens for $350, dead fish sold separately