Etsy's Wholesale efforts have been in beta since last year, seeking to introduce artisans with retailers out to nab up unique wares. Now, the online marketplace announced that the program will launch in August, and that it will collect a connection fee of sorts for its match-making efforts. Etsy stands to pocket a 3.5 percent transaction fee on wholesale orders with each seller having to pony up a one-time joining fee of $100. While that may sound like an deterrent, the percentage is actually on par with funds the site collects from each sale. The company sees the Wholesale initiative as a way to allow small businesses that have succeeded with its platform continue to grow -- with a hand from shops like Nordstrom, West Elm and Indigo. Of course, now that Etsy allows the hiring of outside staff and manufacturing, this gives sellers a channel to offload stockpiles of jewelry, reclaimed furniture and more.

[Image credit: Michele Varian/Etsy]

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Etsy Wholesale to connect sellers with Nordstrom, West Elm and more this summer