With over 750 million boards and 30 billion pins, Pinterest has seen nearly a 50 percent increase in new pins in just the last six months. Indeed, CEO Ben Silbermann even calls it the "world's largest human-curated collection of things." Therein, however, lies a problem. With so much information, it can be difficult to find what you really want, but even worse, it becomes really (really) hard to find or even discover new things that might be of interest to you.
Today, in its San Francisco office packed full of journalists and guests, Pinterest announced a new feature that promises to fix that: Guided Search. Contrasting it to Google, Silbermann said that Pinterest's new Guided Search is "more about exploration than it is about an ordered list for every person in the world." So when you type a keyword into the search bar at the top, it'll offer narrower topics that you can focus in on. For example, if you were to search for "chair," it'll show subcategories like "accents" or "living room" or "patio." Silbermann also emphasized that these would be words used by real people, so if you were to search for "hairstyles", some of the suggestions would be "medium length hair" or "up do" or "bangs."