Moves on iOS

When Facebook bought Moves, the companies swore that they wouldn't "commingle" data and raise hackles among privacy-minded users. Many took that to mean that Facebook would take a largely hands-off approach to the fitness tracker. However, it now looks like the two companies may have just been wording their plans very carefully -- Moves has updated its privacy policy to say that it will share information with Facebook to "help provide, understand, and improve" services. On the surface, that sounds like the very data mixing that wasn't supposed to happen. What gives?

Facebook isn't clarifying things much: a spokeswoman reiterated to the Wall Street Journal that there wouldn't be any mingling, but also acknowledged that Moves would be sharing info. The truth, as Ars Technica suggests, may be complicated. While Facebook may not may be incorporating Moves' data with its own, the phrasing would let it pass statistics along to advertisers; there's a concern that companies might cross-reference Moves content with Facebook users and target their ads accordingly. If you start getting a lot of pitches for running shoes on your news feed, you'll know what's up.

Update: Facebook has cleared the air a couple of days later. Sharing simply means giving information to Facebook staffers so that they can help develop Moves and provide support. That data isn't going anywhere else, the company says.

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Moves will share fitness data with Facebook after all (update: better than it sounds)