Major sporting events serve as the perfect time for brands to thrust their latest wares in fans' faces. With only weeks until the start of the 2014 World Cup, Sony is maximising its marketing opportunities as one of only six official FIFA Partners by offering PS3 and PS4 owners the opportunity to give their DualShock controllers a World Cup makeover. Sony will set up Customisation Stations in three UK cities where teams of graffiti artists will adorn the controllers with names, numbers and countries completely free of charge. To take advantage of the offer, make your way to the PlayStation Customisation Stations situated in the Bullring Shopping Centre in Birmingham on May 24th, Piccadilly Gardens in Manchester on May 31st or Westfield Stratford City in London on either the 7th or 8th June. All you'll need is your PlayStation controller and an idea of what you want done with it.

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Sony will give your PlayStation controller a free World Cup makeover