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Twitter's 'Buy Now' shopping button shows up in tweets

It looks like Twitter''s leaked 'Buy Now' button is more than just a proposal, after all. Recode has spotted the button (since yanked) lurking in tweets seen from the mobile app, enticing people into making impulse purchases when browsing their social feeds. While the shopping link was frequently broken, one tipster reports getting a checkout page in-app; apparently, it wouldn't take long to buy whatever caught your attention. Neither Twitter nor its project collaborator, Fancy.com, are commenting on the inadvertent leak or their future plans. However, the appearance confirms that 'Buy Now' has at least made it far enough to become yet another Twitter experiment. The real question is whether or not it will survive beyond that stage -- Twitter is known to shelve features in testing if they don't pan out.

[Image credit: Andrew Burton/Getty Images]