Well that didn't take long. Less than a week after it rolled out the app to the PlayStation 4, Sky's now brought Now TV to the Xbox One. With today's launch, Sky now has Microsoft and Sony's new and old gaming consoles covered, as well as a number of smartphones and tablets, giving it a firm footing on which to challenge Netflix. Now that Microsoft doesn't require a subscription to access Live apps, you only need to stump up the cash for one of Sky's movie, sport or entertainment packages to get streaming on your next-gen Xbox.