Several of us here at Engadget HQ employ If This Then That's (IFTTT) recipe-based automation chops to keep app-driven tasks in order. The software outfit has been keen on adding new functionality often, with channels opening up recently for Nike+, Eyefi, Square and more. So what's down the road for the handy add-on? Paid plans. The New York Times reports that the upcoming options will cater to users who want more than what the regular free version offers, and of course, generating some revenue to help pay the bills. The example given in the report is a social media manager linking various Twitter accounts to the service in order to automate tasks for each. What's more, the company is aims to create "an operating system" for the so-called Internet of Things that weaves together mounting pile of connected gadgets introduced on the regular. With a recently raised $30 million in funding, doubling staff to focus on both design and business development is the first step towards more automated living for us all.