When it comes to choosing which new TV shows to make, British broadcaster UKTV is taking a leaf out of Amazon and the BBC's playbook. The company behind Dave, Really and Watch will produce pilot episodes of shows, asking users of its UKTV Play on-demand platform to vote on which one should become a series. Emma Boston, the executive behind the scheme, believes that the move will enable the company to take more risks and produce shows that'll cater to different audiences. Recombu is also reporting that the company has asked Sky and Virgin Media to share detailed ratings data in order to help UKTV produce more tailored content. Presumably the company is looking at Netflix's vast reserves of viewing data with envious eyes.