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Indiegogo CEO on crowdfunding's growing importance at CES

In Conversation with Slava Rubin

It's no secret that crowdfunding is an increasingly important part of getting a product off the ground. And with the big boys either backing out of CES or saving their big announcements for their own dedicated events, the little guys are getting more attention. Who better to talk about the trend than Slava Rubin, the CEO of Indiegogo. All told, some 80 companies on the CES show floor got their start on Rubin's crowdfunding site. Now, that may seem like a drop in the bucket when you consider the thousands of exhibitors fighting for attention, but it's roughly four times as many as there were in 2014. He was also kind enough to bring along some toys for us to show off. Check out the video above for the full interview, in which Rubin shared some news of his own about the future of Indiegogo.