There's only one Apple Watch, but the company is happy to sell it to you one of three ways: as the Apple Watch Sport, Apple Watch or the Apple Watch Edition. Confusing names aside, it's the third on the list that has courted the most speculation. Now, the company has revealed that the watch, dressed up in a solid 18-karat gold case with an "exquisitely designed" band will set you back upward of $10,000. Yup, we're in "if you have to ask, it's too expensive" territory now, folks.
Like its cheaper brethren, the Apple Watch Edition comes in 38mm and 42mm sizes, each one coming with a custom band and an "elegant clasp." It won't be available in every store, but instead Tim Cook promised that you could pick it up from a handful of selected retailers. That means this will only be found either in flagship Apple stores in major cities or, at a guess, high-end fashion retailers like department stores. You know, the sort of places you'd normally go to buy a $10,000 watch and have Angela Ahrendts on speed dial.
If you head over to the Apple website, you'll be able to paw through the eight models that will be available. The cheapest is the Watch Edition with a sport strap, while the two most expensive (38mm in rose gold or yellow gold) are priced at $17,000. If you have that sort of cash to splash around and you don't fancy picking up the bar bills of some impoverished tech journalists, then pre-orders begin on April 10th and the hardware arrives in stores on April 24th.