Latest in Bing

Image credit:

Yahoo is still relying on Microsoft's Bing, but now has more flexibility

13 Shares
Share
Tweet
Share
Save

Sponsored Links

Yahoo isn't dumping Microsoft's Bing just yet. The two companies formed a search partnership back in 2009 that made Microsoft's search engine and ad platform an integral part of Yahoo's search, and today they announced the renewal of that partnership. But there are also a few new tweaks that makes the deal even better for Yahoo: It can now "enhance" its search experience on desktop and mobile, as the Bing partnership is now non-exclusive. So don't be surprised if Yahoo ends up taking its search interface in entirely new directions, or if Bing starts powering search on other big sites. Also, the two companies will take full control of their own ad platforms when it comes to search. That gives Yahoo the power to build up its own ad arm, while still getting some revenue from Bing ads that show up on its results.

[Photo credit: Justin Sullivan/Getty Images]

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

Source: Yahoo
In this article: Bing, microsoft, search, Yahoo
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
13 Shares
Share
Tweet
Share
Save
Comments

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr