Gmail ditches a web view built to highlight ads

Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their offerings in a more alluring way, but people clearly didn't bite -- they preferred the old-school subject lines. Visit now and you should see the same text view that you'd get for the primary and social tabs that you're much more likely to use. The 'new' layout won't be nearly as colorful, but it should help you clear out spam that much faster.