T-Mobile's 'Never Settle Trial' takes aim at Verizon

T-Mobile's latest Un-carrier offering is going straight for Verizon's jugular. It's called the "Never Settle Trial," and as you might have guessed, it specifically mocks Big Red's #NeverSettle ad campaign. The trial, exclusively available to Verizon subscribers, will give you free access to a T-Mobile phone with an Un-carrier plan for two full weeks. You can even port your Verizon number without cutting your old line. If you decide to sign up for a Big Magenta Simple Choice plan by the end of the 14-day period, Legere and co. promise to shoulder any Early Termination Fee you incur worth up to $650. Actually, the company swears to pay for any service costs incurred due to the trial, even if you decide to stick with Verizon.

Take note that the offering does have a number of conditions, including having to trade in your old phone once you've decided to continue with T-Mobile and subjecting yourself to a credit check if needed. Also, you'll have to sign up between May 13th and the 31st either through the company's website or its stores in order to participate. For now, you can check T-Mo's new ads that harshly criticize "an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month." Whew. Your move, Verizon.