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Macy's fights online shopping with a tablet in fitting rooms

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The internet changed the way people shop, and Macy's is well aware of this. In an effort to compete with successful online retailers like Amazon, Macy's wants to rethink the shopping experience for its customers. According to a Bloomberg report, the retailer has started testing smartphones and tablets to upgrade dressing rooms in the women's athletic and swimsuit departments. These devices, provided by the company for use in-store, let people request and try on different items without having to go out of the room and get those themselves. Once a customer finds something they like, the delivery arrives via chute. Yes, a chute.

Right now Macy's is only doing this at a location in Manhattan Beach, California, and Bloomberg says the retailer didn't discuss any expansion plans. Last June, the company (along with Bloomingdale's) also announced it would begin offering custom-tailoring for clothes purchased online -- which, above all, shows it's not afraid to try new things.

[Image credits: AP images for Macy's]

Source: Bloomberg
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