Hulu reportedly wants to sell part of itself to Time Warner

Time Warner might soon be joining NBCUniversal (Comcast), Fox and Disney as a co-owner of Hulu, the Wall Street Journal reports. The streaming site is said to be in discussions to sell Time Warner a stake of itself, a deal that would value it upwards of $5 billion. While talks aren't final yet, sources say the deal would likely involve Hulu's existing co-owners reducing their stakes in the site for an equal 25 percent split, down from 33 percent each. Having another media parent could give Hulu the muscle to better compete with Netflix. If it goes through, Time Warner will invest cash and give Hulu access to more of its content library. The news isn't too surprising -- we've been hearing since 2013 that Time Warner was interested in Hulu. And it simply makes sense, given that it has the backing of America's other cable giants.

So what does this mean for you? Expect to see more shows on Hulu from Time Warner-owned channels like TNT, Cartoon Network and TBS. After failing to find a suitable buyer (for a second time) back in 2013, Hulu's owners poured another $750 million into the site, and stepped up its content acquisition beyond network shows. It's unclear how well that's paying off for Hulu, but as someone who's been subscribing to Hulu Plus for a while (I've even upgraded to the ad-free plan), it definitely has many more promising shows and movies these days.