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Apple Watch gets a price cut to $299, along with new bands

The nylon straps are super bright.

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It's been just over a year since Apple announced the Watch, but we're not getting a new model just yet. Instead, Apple used its "Loop You In" event to announce a few new bands. The most dramatic change in style comes from the new nylon straps with a unique "four-layer construction." Leaks suggested they'd be something like the military-inspired "NATO" bands popular in the '70s, but instead they'll arrive in a range of neon colors: blue, pink and orange.

There's also a new yellow Sport band, along with teal and red leather options. Probably the most awaited new strap, though, is the black Milanese Loop, which people have been asking for since launch day. (Full disclosure: I bought a super-cheap third-party one from Amazon and it's been great.)

The nylon bands will cost $50 (£39), while the leather and Milanese Loops will stick to the tried and tested pricing for those ranges. As for the Watch itself, it's being reduced to $299 (£259) from the previous base price of $349 (£299).

Update: All the bands! Apparently Apple was being a little modest about the amount of new bands it was adding for spring. We'd list them all, but it would take all day (we count well over a dozen across the Sport Band, Classic Buckle and Modern Buckle lines alone). If you're interested, you can browse all of the new looks at Apple's site.

Get all the news from today's iPhone event right here!

Aaron writes about design, technology, video games, and whatever 'culture' is supposed to be. After cutting his teeth at The Verge, he joined Engadget as a Senior Editor in 2014. In his spare time he enjoys scouring the world for beautiful furniture, taking long walks on the beach, training orphaned dolphins, and making up facts about himself.

Ethics: Aaron's partner is an employee of Ysbryd Games. As such he has no input into articles about Ysbryd or its games. His partner has also had fiction published by Abaddon Books, which is in the same group of companies as the game developer Rebellion. As the two companies remain distinct, this does not compromise his ability to cover video games created by Rebellion.
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