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Sony's RX10 III zoom camera steps up to a 24-600mm lens

Let's hope it's better than its predecessor.

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It feels like Sony announces a new camera every other day. Following the HX-80 point-and-shoot from earlier this month, the company is now introducing the RX10 III, its latest superzoom camera. For starters, Sony's new Cyber-shot features a Zeiss Vario-Sonnar T* 24-600mm (f/2.4-4) fixed lens, an improvement over the 24-200mm found on the RX10 II. That long glass is coupled with a 20.1-megapixel, 1-inch type stacked sensor, an ISO range of 64-12,800 and a Bionz X processor, the same chip that's on other mirrorless models like the A6300.

Gallery: Sony Cyber-shot RX10 III press images | 5 Photos

Sony, of course, wants you to focus on that high-zoom lens, which sports built-in optical image stabilization and an aperture system designed to push out "a near perfect circle" in the f2.4-11 range. In theory, it should capture some pretty impressive pictures. The RX10 III also shoots 4K (3,840 x 2,160) as well as slow-motion videos at 240, 480 and 960fps, while the 14-fps burst mode should be good enough for most people.

If you're in the US or Canada, you can get it in May for $1,500 and $2,000, respectively. As for those of you in the UK, the RX10 III arrives in April priced at £1,250.

Edgar began hitting newsrooms at a young age, when his dad worked at a newspaper back in the 90s. Growing up, he had two passions: technology and football (soccer). If he wasn't on the pitch scoring hat-tricks, he could be found near his SNES or around the house taking things apart. Edgar's also deeply in love with tacos, Jordan sneakers and FIFA, in no particular order. He lives in New York City with his better half.
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