Mat Smith

Senior Editor
Mat once failed an audition to be the Milkybar Kid: an advert creation that pushed white chocolate on gluttonous British children. Two decades later, having repressed that early rejection, he completed a three-year teaching stint in Japan with help from world-class internet and a raft of bizarre DS titles. After a few weeks back in the UK, he's recently returned to Japan, heading up our coverage of a country that's obsessed with technology -- often in very unusual ways.

Articles by Mat Smith

02.08.16
Super Bowl 50: the ads, not the football
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Super Bowl 50: the ads, not the football

It's not just about Broncos and Panthers. It's also about the cold, hard, advertising dollar.

By M. Smith,   02.08.16
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02.05.16
Scientists extend the lifespan of mice by up to 35 percent
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Scientists extend the lifespan of mice by up to 35 percent

The foundation of the elixir of life, or just long-life pets?

By M. Smith,   02.05.16
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02.04.16
VAIO's debut Windows 10 phone is prettier than its name suggests
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VAIO's debut Windows 10 phone is prettier than its name suggests

VAIO Phone Biz sounds like a toy, looks like a dream.

By M. Smith,   02.04.16
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02.03.16
For some reason, VAIO announces a Windows 10 phone
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For some reason, VAIO announces a Windows 10 phone

The smaller, leaner PC maker's second phone... is a Windows Phone?

By M. Smith,   02.03.16
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02.03.16
Nintendo explains its reward program and that smartphone app
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Nintendo explains its reward program and that smartphone app

Nintendo's weird mobile game is happening, and it'll arrive alongside a new two-tier rewards scheme next month.

By M. Smith,   02.03.16
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02.02.16
Nintendo sold almost 10 million Amiibos in the last three months
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Nintendo sold almost 10 million Amiibos in the last three months

The games company has tapped into a new collectors' market.

By M. Smith,   02.02.16
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02.02.16
easyJet's hybrid plane design has a hydrogen fuel cell inside
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easyJet's hybrid plane design has a hydrogen fuel cell inside

The low-price airline's concept could save 50,000 tons of fuel a year.

By M. Smith,   02.02.16
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02.01.16
Researchers are looking into how to use cryotherapy safely
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Researchers are looking into how to use cryotherapy safely

After a cryotherapy death last year, researchers are looking into the unregulated therapy.

By M. Smith,   02.01.16
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01.31.16
Meet Samsung's Galaxy S7 on February 21st
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Meet Samsung's Galaxy S7 on February 21st

VR headset optional. We hope.

By M. Smith,   01.31.16
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