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If you've been following your NFL broadcasts, you'll have noticed an entirely unusual hue infiltrating your typically macho sport -- in most clashes this weekend players on both teams could be seen sporting pink paraphernalia alongside their usual uniform colors. This courageous act of pinkificatio...

October 5th 2010 at 10:36am 0 Comments
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It slipped under the radar this past week, but Dell and Susan G. Komen for the Cure announced a partnership that'll see Dell donate $5 to the foundation for every new Promise Pink laptop it sells. Most of Dell's line is available in the new hue, including the various Inspiron Studios and Minis, th...

February 7th 2009 at 8:32pm 0 Comments
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It's crazy to think, but October is merely days away. That also means that Breast Cancer Awareness month is just around the bend, and Sony's being ultra proactive by announcing two new pink laptop bundles to support breast cancer research. First up is the Cosmopolitan Pink VAIO CR pack, which featu...

September 25th 2008 at 5:32pm 0 Comments
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Scientists have developed stereo mammograms -- breast X-rays taken with special cameras and at multiple angles -- that they say can help them increase detection of breast cancer by 23-percent while decreasing false alarms by 46-percent. By overlaying images taken at different angles or using 3D gla...

July 5th 2008 at 11:57am 0 Comments
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Just weeks after Western Digital colorized its Passport line of external hard drives, the firm is at it once more with a metallic pink iteration. This particular unit, however, promotes something a bit more important than your obsession with nightly backups, as WD has pledged to donate an undisclos...

October 30th 2007 at 11:12pm 0 Comments
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As companies continue to give their products pink makeovers in support of National Breast Cancer Awareness Month, Sony is joining the fray by introducing a trio of items that all give back. Up first is the 14.1-inch VGN-CR290EAP laptop (starting at $1,369.99), which features a 2.2GHz Intel Core 2 Du...

October 9th 2007 at 6:12pm 0 Comments
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GE hasn't exactly impressed us (or others) with its digital cameras in the past, but it looks those taking a chance on the company's new H855 model will at least be supporting a good cause in the process, as a portion of the proceeds from each camera will be donated to the Susan G. Komen breast can...

October 4th 2007 at 11:31am 0 Comments
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With little fanfare a new iPod package has made its way onto Target shelves in the name of cancer. The pink shuffle -- which may or may not be different than the hot pink model from the last-gen shuffles -- comes packaged with a $15 iTunes Gift Card, courtesy of Target, who is donating a portion of...

September 26th 2007 at 5:05pm 0 Comments
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T-Mobile teamed up a while back with a bunch of fashionistas to design elaborately redone Sidekick 3s to benefit Fashion Targets Breast Cancer, an organization raising money to benefit breast cancer causes worldwide to the tune of some $40 million since its inception in 1994. The results are in --...

September 25th 2007 at 3:16pm 0 Comments