Nielsen -- Engadget

Nielsen posts

Nielsen report ranks gaming usage for Wii, PS3, and Xbox 360 consoles

by Laura June, posted Apr 8th 2009 at 7:26PM

Nielsen's just released their anxiously awaited "State of the Video Gamer" report, and while it's a real page-turner, there aren't exactly any surprises in store for readers. Conducted in December of 2008, Nielsen investigated use of the three major consoles -- the Nintendo Wii, the Xbox 360, and the PS3. The study found that of those three, owners of the Xbox 360 got the most use out of their console -- an average of 11.4 percent of the time for the duration of the poll, while the PS3 came in a close second at 10.6 percent. The original Xbox followed directly behind that with 10.2 percent, while Wii owners gamed a sad 6.8 percent of the time... far less than that of even PS2 owners. The Wii also came in last place in terms of total days used during the poll, with an average of 5 days (PS3 and Xbox 360 users averaged 6.8 and 7.1, respectively). Hit the read link for the full, breathtaking study and see how you measure up! [Warning: read link is a PDF]

Update: As tangocat (and maveric101) point out in comments, we misread the chart the first time out, mistaking the Xbox stats for the Xbox 360 numbers. We've cleared that up -- good looking out!

[Via Joystiq]

Over 100,000 standalone HD DVD players sold in North America

by Darren Murph, posted Apr 18th 2007 at 9:07AM

Sure, moving 100,000 units doesn't seem all that extraordinary when you consider that Microsoft managed to foist off 92,000 of its own add-ons last Christmas, but the number does manage to garner a bit more respect when you realize that the Xbox 360 addition nor HD DVD PC drives are included in it. The North American HD-DVD Promotional Group is now claiming that sales of set-top HD DVD players have finally hit the 100k mark, presumably ready to smack down that Blu-ray supremacy talk and prove that the recent surge in disc sales was more than a well-planned fluke. Of course, claiming the feat really says nothing in the grand scheme of the ongoing format war, but we can officially start the countdown until the Blu-ray camp proudly trounces these figures and yet again claims momentary dominance.

[Via TGDaily]

Blu-ray surpasses HD DVD in disc sales for the first time

by Richard Lawler, posted Feb 23rd 2007 at 3:52PM

The Blu-ray and HD DVD battle has entered a new era, as preliminary Nielsen VideoScan stats show the BDA's baby sold more -- a ratio of 100 Blu-ray to every 98.71 HD DVD discs, sorry still no hard numbers here -- since their inception last year. As we all know, HD DVD was first to market and had enjoyed a lead on Blu-ray ever since, but then things started to turn with the launch of the PlayStation 3. The studios supporting Blu-ray finally began releasing significant numbers of titles and haven't looked back. Each team put its own spin on the numbers, with HD DVD-backing Universal pointing out that despite a 5:1 advantage in hardware due to the PS3, disc sales are still nearly even, while Blu-ray supporter 20th Century Fox sees the format war as being in its "final phase," and fence-straddling Warner merely noting that both formats are "selling well". Still, with the exception of the LG combo playing BH100, none of the major players have shown any plans to change sides, so until they do, prepare for a prolonged stalemate before this war is truly over.

[Thanks, Jason]

VideoScan releases HD DVD / Blu-ray "charts," results still inconclusive

by Darren Murph, posted Feb 1st 2007 at 11:25AM

Okay, so we're not waxing rhapsodic about a conspiracy theory just yet, but seriously, why can't the general public get a few hard numbers regarding the HD DVD / Blu-ray format war? Since both formats hit the market, we've all been wondering who would be the leader in terms of disc sales once the holiday season was behind us, and although Nielsen VideoScan has finally loosed the deets, we're still (relatively) in the dark. We've wondered exactly what was taking so long for these data to surface, but instead of VideoScan perfecting their report, it has apparently delayed the information only to release several inconclusive "charts" and "ratios" that, quite frankly, aren't what we all want. For whatever it's (not) worth, it looks like Blu-ray titles outsold HD DVD titles by a 2:1 margin during the admittedly slow first two weeks of 2007, but overall, we're still stuck analyzing Amazon's sales figures while trying to piece together the truth. Still, if you're more interested in having the best of both worlds regardless of which is on top (or still around) in a couple years, you know where to go.

[Thanks, Jed]

TiVo's StopWatch to offer up precise viewer statistics

by Darren Murph, posted Feb 1st 2007 at 10:35AM

TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.

[Via PVRWire]

DVD players finally overtake VCRs in US

by Cyrus Farivar, posted Dec 21st 2006 at 2:17PM

We can't remember the last time we even used a VCR (nor did we ever figure out how to program the clock on those blasted things), but apparently we (and probably you, too) are just a little ahead of the curve. According to a recent Nielsen study, there are finally more American households that have DVDs than have VCRs. Translated into statistics, that means that 81.2 percent of all households in the good ol' US of A have DVD players, surpassing the 79.2 percent that have VCRs. (We've got no idea how many of those are dual-use machines, however.) Nielsen's been tracking this trend since 1999, when only 6.7 percent of American households had DVD players; we take that to surely mean that by 2013 the six percent of people who have Blu-ray or HD DVD players currently will have finally settled on one of them newfangled hybrid devices that we're dying to get our hands on.

[Via PVR Wire]