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Each week Ross Rubin contributes Switched On, a column about consumer technology. When you think about companies that dominate specific technology markets, alongside names such as Apple, Microsoft, Facebook, Google, Intel. SAP and Oracle, you would no doubt include Cisco Systems. Founded in 1984,...

June 3rd 2012 at 4:44pm 0 Comments
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Remember Pure's Contour iPhone dock / WiFi radio that debuted last year at CES? Between us, you and the wall, we suspect a sequel is on the way in the shape of the Contour 200i Air that's just been escorted out of the FCC's underground bunker and dumped unceremoniously on a Washington highway....

December 24th 2011 at 3:07pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poise...

April 24th 2011 at 8:15pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week's announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified i...

April 17th 2011 at 8:15pm 0 Comments
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It may sound fairly bland on paper, but the potential implications here are notable. Tony Bates, who was seen as a major player within Cisco reporting directly to CEO John Chambers, has just left to take over the CEO role at Skype. Cisco's own blog affirmed that Bates was leaving "to pursue another...

October 4th 2010 at 3:24pm 0 Comments
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Pure has long since been a stranger to the US market, despite shipping some of the sexiest internet radios this planet has ever seen. The company announced back at CES that all of that would be changing in the near future, but it wasn't until now that we had specifics surrounding the whos, whats, w...

May 3rd 2010 at 8:00am 0 Comments
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The details are slim to none on this one, but we're all about a good pocket cam rumor. According to the usually-reliable Business Insider Cisco will launch a new set of Flip camcorders around the NAB show which runs from April 12-15, but we don't have any specs yet. Come on Cisco, now you've got us...

March 10th 2010 at 8:11pm 0 Comments
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Pure's always had a knack for crafting elegant, oftentimes unorthodox looking radios. Problem is (at least for you Yanks), they've been marketed and sold exclusively across the pond. In our humble opinion, there's no better time to change that than here at the International Consumer Electronics Sho...

January 5th 2010 at 8:00am 0 Comments