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A small bleep echoes from your smartphone as the battery indicator turns red. Not headed to the office and no portable battery to hand? It's going to be a long day. Just as public Wi-Fi has become the norm, McDonald's is hoping Qi wireless charging will tempt more customers through its golden arch...

20 days ago 0 Comments
January 8, 2015 at 4:42AM
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It turns out that people aren't eating as many McHamburgers as they used to, which is a big problem if your business is all about slinging meat. So McDonald's is hoping the novelty of its "Create Your Taste" ordering kiosks will lure some customers back in. The machines will be installed in 2,000 ...

1 month ago 0 Comments
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Forget race cars and Disney princesses. Kids in the UK are getting something a little more digital with their McDonald's Happy Meal: an e-book. The golden arches is partnering with Kobo to include a download code for one of Enid Blyton's Secret Seven children's mystery books with every meal purcha...

9 months ago 0 Comments
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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it m...

2 years ago 0 Comments
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If you live in small-town America then you're already familiar with the hippest hangout around: McDonald's. Now everyone in the US, not just Zune owners, will be treated to free WiFi to go with their manufactured food purchases. Starting mid-January, some 11,000 Mickey Dee locations will partner wi...

5 years ago 0 Comments
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Mind you, we're talking just one of the 30,000 or so McDonalds around the world. Nevertheless, the first "green" version of the ubiquitous US "restaurant" will offer NovaCharge ChargePoint electric vehicle charging stations when it opens in Cary, North Carolina on July 14th. The idea is to recharge...

5 years ago 0 Comments
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It all seems so socially apropos: the more pedestrian Zune is now to McDonalds what the oft pretentious iPhone is to Starbucks. Through a partnership with Wayport Inc., Zune users will now receive free wireless access to the Zune Marketplace (only, no browser remember?) from more than 9,800 McDona...

6 years ago 0 Comments
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It's a crying shame (okay, not really), but the long-standing availability of free WiFi to Nintendo DS users in Mickey D's is now over. Apparently the contract that enabled the access has expired, and there's no signs of a renewal happening in the US or Canada. Of course, if you're incredibly desp...

6 years ago 0 Comments
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Stateside DS gamers can already get online using free WiFi at McDonald's, but now Nintendo's bringing a slightly different version of the service to Japanese McD's: customers can log in to get menu information and download free game demos. The service is being rolled out at 21 Tokyo-area restauran...

6 years ago 0 Comments
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What do tubby teens, MP3 players, and grandma's scalded taint all have in common? That's right, the absolute attention of McDonald's legal. See, McDonald's and Coca-Cola recently teamed up in Japan to give away 10,000 self-branded MP3 players pre-loaded with 10 spankin' new tunes and... some delici...

8 years ago 0 Comments
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Today's discerning consumer can no longer be satisfied by a mere peel-and-win game on their box of fries, now it takes 10 flat-screen TVs and a sound system to keep those burger lovers coming back. McDonalds has started to roll out a new m-Venue system to franchisees, which provides music and videos...

8 years ago 0 Comments
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Today's discerning consumer can no longer be satisfied by a mere peel-and-win game on their box of fries, now it takes 10 flat-screen TVs and a sound system to keep those burger lovers coming back. McDonalds has started to roll out a new m-Venue system to franchisees, which provides music and videos...

8 years ago 0 Comments