NBA wants to help fans create basketball videos for YouTube
The NBA Playmakers project looks to increase the amount of fan-made content.
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NBA 2K celebrates Steph Curry's MVP with a 99 rating
For 30 hours his virtual doppleganger will have the highest rating ever.
TuneIn strikes deal with NBA to stream live audio from games
The 2016-2017 basketball season will be easier to keep up with.
'NBA 2K' is having trouble capturing Steph Curry's greatness
The reigning NBA MVP is better than his virtual counterpart.
The NBA counts more than a billion likes and followers
It's adding up likes and followers across social media for the league, teams and individual players.
Studio sues makers of 'NBA 2K16' for using player tattoos
Using LeBron and Kobe's tattoos in a game could land Take-Two in hot water.
Watch LeBron James' training on your Gear VR
Oculus and Samsung are launching a special VR experience for the Cavaliers' star player.
Kobe Bryant decides to announce his retirement online
Twitter-based retirement announcements are already a thing, but Kobe's full farewell message then crashed the site that hosted it.