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Nike pitches robotic sneakers and mind-altering mules
Nike's new Project Amplify sneakers use robotics to increase your speed, while its Mind shoes enhance concentration.
Nike comes back to Amazon following a six year absence
Nike has announced it is coming back to Amazon after leaving the platform in 2019. The company blamed its departure on the platform's inability to handle counterfeiters and unlicensed sellers.
Nike and Hyperice to release the Hyperboot warm-up footwear for athletes on May 17
Nike has teamed up with Hyperice, a company that specializes in products meant for muscle recovery and relaxation in athletes, to launch the Hyperboot.
Nike is killing the app for its futuristic Adapt BB sneakers
Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps.
Nike and Strava partner up for curated workouts and original content
Nike and connected fitness subscription platform Strava are partnering up to simplify the act of transferring activity data from one service to the other. In the past, it was fairly complicated to send Nike+ data to the Strava platform. Additionally, Nike will make original content available on Strava.
Nike launches Our Force 1 collection of digital shoes with real-world perks
Nike's Our Force 1 is a collection of digital Air Force 1 shoes with potential real-world benefits.
Nike Training Club workout videos coming to Netflix on December 30th
Over 30 hours of Nike Training Club content are heading to Netflix, starting on December 30th.
Nike's big push into the blockchain starts with '.Swoosh'
Nike is launching a blockchain platform, '.Swoosh,' where it hopes fans will collect and create virtual goods.
Nike Training Club adds adaptive workouts to make exercise more accessible
Nike has added adaptive workouts to Training Club to open exercise to more people with disabilities.
Nike is opening a 'technology center' in Atlanta next year
Nike's Atlanta Technology Center will focus on supply chain, cybersecurity and AI work.
Amazon and Nike are reportedly thinking of buying Peloton
Bigger companies are eyeing the exercise equipment maker.
Nike sues Lululemon over its Mirror home gym product and apps
Nike has filed a lawsuit against Lululemon over Mirror, accusing it of patent infringement.
Nike acquires virtual sneakers and crypto collectibles startup RTFKT
Nike has acquired the RTFKT brand and team.
Nike is building its metaverse inside of 'Roblox'
Naturally, there’s a digital showroom where players can get Nike swag for their avatar.
Omorpho wants to make resistance training easier with its weighted workout clothing
You can look like Killmonger and get a better workout with these shirts.
LeBron James is coming to 'Fortnite' on July 14th
On July 14th, two days before "Space Jam: A New Legacy" comes out in the US, Epic will start selling two different LeBron skins.
Paul George debuts his new $120 'PlayStation 5' sneakers
Nike's 'PlayStation 5' PG 5 shoes will go on sale later this month for $120.
Nike's PlayStation 5-themed shoes arrive next month
Paul George's new shoes will go on sale next month with a PS5 theme, but buying them will probably be as difficult as buying a PS5 right now.
Nike's latest FlyEase shoe slips on without zippers, laces or straps
The $120 Nike Go FlyEase is a performance sneaker you can put on or take off without using your hands.
Nike brings self-lacing Adapt tech to the Jordan XI
Nike is incorporating powered lacing tech into a Jordan shoe for the first time with this special edition Air Jordan XI Adapt.

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