Sony's lithe new PRS-700 conquers many of the most annoying faults of Amazon's chunky little fire-starter, but falls just short of greatness according to MobileTechReview. First with the good: the touchscreen enables page turning with the flick of a finger (or stylus), note taking via virtual keyboard, responds quite well, and doesn't even smudge! It supports PDF and Word files, can be used landscaped, and even has LEDs built into the screen's border for reading in the dark. Sadly, though, that display can't even match the contrast of its predecessors, which are plenty murky to begin with, and with no wireless of any sort you're stuck filling this one via USB, SD, or MS Duo. In other words there's still no perfect choice in the world of the e-ink reader -- but it is awfully hard to ignore the Reader's sleek exterior when compared to the Kindle's distinctively sci-fi doorstop look.

Sony's plan to launch an updated Reader today wasn't exactly a secret, but there are still some surprises to the new PRS-700 -- particularly the new six-inch touchscreen E-Ink display. Page turning is now accomplished by a swipe motion with faster refreshes, and there's a stylus and on-screen keyboard for searching and note-taking -- plus an LED reading light (not a backlight) for reading in the dark. Apart from that, it's basically the same deal as the PRS-505 -- internal storage for about 350 ebooks with SD and MS-Duo expansion and a 7500 page-turn battery life round out the package, as well as an updated online store. Of course, there's no Kindle-killing integrated wireless for the $400 price tag, but it'll be interesting to see how they stack up when the PRS-700 hits shelves next month.

In a move to pump up the impending theater debut of Quantum of Solace, Sony is simultaneously opening up a new promotional game and introducing a few new pieces of limited edition gear. Obviously, we're a touch more concerned with the kit than the game, so we'll skip over those details and head right to the meat of it. The outfit will be offering up 100 limited run VAIO TT laptops that are emblazoned with a 007 logo on the palm rest and a matching leather protection case. Additionally, a Special Edition Bond bundle for the Reader Digital Book will feature an embossed cover with a 007 logo and coupon codes for free downloads of Ian Fleming's novels Casino Royale and Quantum of Solace. Lastly, we've got the 007 USB Micro Vault in 8GB and 16GB flavors, both of which come pre-loaded with the Quantum of Solace trailer and other miscellaneous "bonus content." Wild guesses as to price / release dates are being accepted now.

Sony isn't exactly going for subtle in the invitation to its upcoming event on October 2nd. In addition to that picture up above -- which is decidedly bookish, if you ask us -- the press event is being held in "Bookmarks Lounge" at the "Library Hotel" in NY. If that's still too obscure for you, perhaps the "join Sony Electronics as we open a new chapter on digital reading" will tip you off. Yes, Sony did recently improve the Reader's software to work with more booksellers, but the hardware of the PRS-505 itself is nearly a year old, and Sony has found itself decidedly out-Kindled. Our money's on a new Reader, or barring that, some subtle, Sony-esque potshots at Amazon for having the nerve to show up late to the e-book party and swipe all the glory. Those jerks.

Oh sure, we've seen a limited number of hacks surface for the hotly selling (but still unsightly) Amazon Kindle, but we've yet to see a hardware mod of this magnitude. We've always heard that desperate times call for desperate measures, and evidently said mantra is very true. After having the display in his Kindle smashed around 8 months ago (thanks, kid sister...), blakebevin set out to perform an unprecedented surgery. With an unwanted Sony Reader LCD in hand and a badly broken Kindle on the operating table, he attempted to give the latter unit new life with a few pixels from a cross-town rival. We'll warn you -- this one's not for the rookies in attendance, and even Mr. Bevin (it is Mr. Bevin, right?) had some "nagging button issues" once the thing was sewn back up. Give the read link a look if you ever find yourself in this admittedly peculiar situation.

While Sony's Reader has never received the enormous press or enjoyed the supposed whirlwind sales of Amazon's Kindle e-book, and is certainly lacking in, erm, EV-DOness, the Reader is about to get one trick the Kindle doesn't have yet: openness. Sony will be shooting out an update on Thursday to allow the Reader to use purchased books in the protected EPUB format from whoever is peddling them, instead of being tied to the Sony's e-book store, or just DRM-free text and PDF documents. That openness should help Sony beef up its selection -- which is lagging behind Amazon's -- and will hopefully mark a bit of a turning point in the e-book market to more standards and, more importantly, more books.

The AP has a story out on the Amazon Kindle's impact on the teensy tiny e-book market. It hasn't been insubstantial, with some reporting double digit increases in e-book sales since the Kindle's release, and it hasn't hurt the competition either -- Sony numbers were apparently doubled or tripled from what they were before the Kindle arrived. Opinions are still torn as to whether the Kindle is really the right device for the job, but the press buzz around the device has certainly impacted the struggling e-book market, which is hovering around $33 million of the $35 billion publishing business. Some analysts are fairly certain e-books will remain a small niche, similar to audiobooks, but we think everybody's missing the big picture here: direct-to-brain downloads. Get on it, people.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Last week''s Switched On discussed some of the similarities and differences between Amazon's Kindle and the Sony Reader. Where the Kindle really sets itself apart, though, is more in the buying of books than reading them..

The sleek Sony reader costs $100 less than the Kindle and relies on PC software for book purchases.The model for the Sony Connect integrated software and bookstore was the pairing of the iPod and iTunes, a system that has worked so well for Apple's digital music players that the Cupertino-based company made it the basis for all media downloads with an inherently connected device, the iPhone. But just as Apple brought the sensibility of desktop software to cell phones, Amazon has brought its legacy of convenient online retail experience to bear on its reader.

As with its Web-based store, Amazon has stressed the value of a broad selection of content. This is critical in a device that features access to books (or commercial video), since consumers don't have easy and legal access to this content the way they did with CDs for the iPod. The Kindle store has about 90 percent of the New York Times' top 100 bestsellers, and over 90,000 titles in all. This dwarfs the selection available in Sony Connect bookstore. And the purchase process is as smooth as a paperback book cover. Amazon has been such an innovator in online commerce that Apple licensed its patent for one-click purchases on its Web-based store and in the iTunes store.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Naming a product "Kindle" might be a bit unusual for a company named after a giant waterway. Did Amazon have visions of Fahrenheit 451 for its electronic book reader? Perhaps, at $399, the product is aimed at those who have the kind of paper to burn that is legal tender for all debts, public or private and not involving iPhones.

Regardless, Kindle is far from the epilogue for paper-based books and won't materially alter the course of Amazon's river of reading revenue for some time. On the other hand, the grapheme-strewn box of Kindle notes the word can also mean to "inspire" or "stir up." And the oddly-shaped tablet's wireless commerce capabilities herald big changes for several related industries.

Kindle, as Sony recording artist and pop chart fugitive Billy Joel might have said in 1989, didn't start the fire. Amazon has become the second player to enter the embryonic electronic ink-based book reader market in the U.S. after Sony's introduction of its Switchie award-winning Reader. Both products offer excellent readability using electronic ink display technology and are tied to stores controlled by their manufacturers.

Given the many opportunities Sony's had to demo new gear in the past month, you'd think we'd have seen this earlier, but it looks like the company's latest ebook reader, the PRS-505, will be making its grand debut on the website of Chicago's own Abt Electronics. The update to the original Sony Reader will come in either silver or blue, feature a slightly redesigned layout, twice the internal memory, and may potentially rock what seems like an updated display. No word on any other changes, but it looks like the price is the same at $299.

[Thanks, hamster]

So we were noodling around the laptop section at Best Buy the other day, semi-shocked at the relatively frenzied activity at the big box retailer, when we happened to glance over and notice a very lonely device being ignored by the throngs of shoppers. That poor, unloved gadget was none other than the Sony Reader, which saw a fair amount of hype prior to its (perpetually-delayed) release, but now seems to have basically slipped off most people's radar. Are people buying this thing? Has it developed a following? Is there a community devoted to software and hardware hacks? We're honestly not sure, which lead us to wonder how Sony could have changed things up to make the Reader -- in general, a solid concept -- a more desirable purchase for the mass market. Since it's surprisingly format agnostic for a Sony product, we don't expect to hear too many suggestions in the compatibility department, although there will understandably be some folks seeking support for WMA, non-BBeB protected content, native DOCs, and the like. That being said, should they have loaded it up with more flash, or at least made it compatible with memory cards bigger than 4GB? Would out-of-the-box support for Mac and Linux users help? How about a non-crippled RSS reader? (Hey, at least they hooked you up with Engadget, though). Help us out here, people, what would it take to send you home with a brand new Sony Reader?

Now's your chance to cast your ballot for the 2006 Handheld of the Year! (For reference: yeah, we're including UMPCs in the Handhelds category.) Our Engadget Awards nominees are listed below, and you've got until 11.59PM EST on Sunday, April 15th to file your vote. You can only vote once, so make it count, and may the best tech win! The nominees: Asus R2H, Pepper Pad 3, Samsung Q1P, Sony Mylo, Sony Reader PRS-500, and Sony VAIO UX280P.

As the ebook market widens, it's only natural that competition will start heating up, and the STAReBOOK STK-101 is quite a good example of a small player making a big impact. The STK-101's main claim to fame is built-in MP3 playback, which with an included 512MB SD card and the ability to listen to music while you read, sounds pretty well executed. Fortunately, STAReBOOK didn't stop there, and have made quite the peppy and intuitive reader. CommanderROR, who reviewed the unit, found book loading and page turning to be much snappier than his iRex Iliad, and battery life looks to be quite good as well. Obviously, the 6-inches of E ink screen isn't quite as impressive as the 8-inch Iliad, but it should be fine for most reading tasks, especially considering the Sony Reader's 6-inch form factor. Page navigation bests that of both the Sony Reader and the Iliad, with easy to use bookmarks, and a simple method of inputting page numbers using the cursor. Unfortunately, the biggest drawback to the STAReBOOK might be the biggest deal breaker: the book only supports .stk books, and the included converter deals badly with styling and only includes one hard-to-read font. Luckily, JPG books work fine, so a PDF-to-JPG converter should be able to supply you with reading material well enough, but it's a far cry from the open format support of the Sony Reader and iRex Iliad.

[Thanks, Branko C.]

We've been having life-changing ebook experiences of one form or another promised to us for what seems like forever, but it really could be just around the corner this time, honest -- though the whole life-changing thing is still debatable at this point. It turns out Google is pressing forward with its Google Book Search service, and planning to roll out full-on ebook sales "sooner rather than later," with downloadable books available to computer screens and mobile devices. Of course, with Sony already in the game, and Amazon prepping downloads of its own, it's not like Google will be doing this all by its lonesome, but some innovative features like the proposed rental and single-chapter purchase schemes could garner interest in the Google offering, not to mention the whole "Google world domination" thing. It seems like the primary obstacle at this point for Google is the publishing associations that still haven't decided they're so hot for Google throwing up the contents of books online for open searchability, but we have a feeling they'll come around soon enough, or Google will just go ahead with the licensees it already has -- which with buddies like Penguin, HarperCollins and Simon & Schuster already warm to the book searching, probably won't be insubstantial.

[Via Digg]

Alright, you've already heard our take on the thing, but we've got a few more reviews for you from some old school tech journos. The general consensus isn't great. Sure, the Sony Reader packs a quite exciting new display technology, allowing for long usage times and easy-on-the-eyes viewing, but so do paper books. The main actual benefit the Sony Reader offers you over traditional pulp is that you can store books aplenty in a quite small amount of flash memory, and you can buy the titles online at your leisure. Otherwise, the Sony Reader seems to take quite a few steps back, offering awkward controls, a hard to use online store and a few other baffling functional limitations. Online prices aren't great (luckily, Sony will be including a $50 gift certificate if you buy a Reader before the end of the year), despite the virtually complete elimination of production and distribution costs, and while the Sony Connect app works well enough with pushing around RSS, TXT, RTF, DOC and PDF files, traditional 8.5 x 11 PDF files are pretty much unreadable on the Sony Reader's low-res 6-inch screen. Other funkiness includes the 10 percent skipping buttons -- there's no way to go directly to a page number or search a book text -- and an annoying 1 second refresh between each page turn. It looks like the final word on the Reader is that you should probably hold onto those dead tree editions of your favorite novels at least until some 2nd generation eBooks start popping up.

Read - AP
Read - Walt Mossberg
Read - David Pogue