Following the 5,000 person beta already ongoing, Comcast is apparently ready to deliver the On Demand Online experience to all of its customers by the end of the year, with a few rather significant caveats. At launch one the much hyped placeshifting element of the service will not be live, for the time being you'll need internet and TV service, and it will only work at home. Still, if queuing up last night's ep of Mad Men on your laptop is all you're looking for there should be a decent library of content to choose from with 24 cable networks signed on, and a $0 additional cost for the service. Our excitement level depends mostly on how quickly HD streaming and on the go access becomes a part of the package.

Sounds like Google has found the best way to monetize YouTube yet, and it puts itself in a pretty competitive spot versus the likes of Netflix, Amazon VOD, and Apple's iTunes movie store. According to Wall Street Journal, the company's currently in talks with Lions Gate, Sony, and Warner Bros. studios over putting their content on YouTube for a rental fee, likely $3.99 -- the same price as Apple's SD movie rentals. Even more interesting is talk of getting some titles online day and date with the DVD releases. Some options could still be free with advertising, but as for paid content, Google's enticing studios over to their way of thinking with a proposed minimum fee of "just under $3 per title viewed." A three-month beta testing is apparently scheduled to begin soon among 10,000 Google employees, and after that? Well, here's hoping the G-Man manages to sign on some more studios and offer us the films in streaming HD.

Just as we heard back in February, Time Warner and Comcast have joined hands in order to regain control on some of the content that is slipping right out from under 'em. In the olden days, the only portal for catching content was the 'tube; today, a vast array of television shows are available gratis on the web, and that's downright frightening for pay-TV operators. Today, both firms are detailing TV Everywhere in the most general way possible, only telling us that paying Comcast subscribers will soon have access to "premium long-form content" via a web portal. TNT and TBS are the only networks specifically named thus far, but considering that both of those already offer their best programming online to everyone, we're not terribly impressed.

The agreement also includes a trial with around 5,000 Comcast users, which will be used to heavily test a newfangled authentication technology that will be necessary to allow paying Comcast users to access the material from any internet-connected PC. NewTeeVee has also assembled a clean, easy-to-digest FAQ that explains what exactly all this is. To be frank, it seems like a solution in search of a problem from the consumer viewpoint. After all, with portals like Hulu and individual network websites already providing in-demand content online, why is there even a need for some "special portal" for Comcast users? We've heard that paying subs will have access to even more material, possibly movies or other premium shows. But we won't front: we certainly don't want TV Everywhere to convert some of the content that's already free into pay-only content in order to accomplish the aforesaid "even more" goal. At any rate, the public at large probably won't hear more about this until the trial sessions end at an undisclosed time, but you can bet we'll be keeping a cautious eye on any developments.

Read - TV Everywhere press release
Read - NewTeeVee FAQ

With Akihabara, mobile TV that works and games like this, does Japan really need another nicety to remind us of how awesome it is? Starting this week, Yahoo Japan has started to deliver free video services to loads of Sharp AQUOS HDTVs. The so-called Douga Channel currently offers some 3,000 videos gratis, and absolutely no member registration is required to tap in. At least initially, the service will target Sharp's AQUOS DS6 family of products, which are equipped with a revised Sharp GUI and an 'Ex System' for handling the video processing. Better still, the material coming through can be viewed in SD or HD, which has to make local cable companies cringe. At any rate, the company is still trying to hammer out a business model before delving into pay-TV, and it's hoping to service at least one million TV sets in the not-too-distant future. So... any news for North America?

While a nationwide launch of the ad-based ZillionTV streaming service isn't expected until Q4 of this year, it's good to see that things are obviously on track. Just today, both the ZBar and ZRemote (shown after the break) -- two crucial hardware components to the system -- have splashed down in the FCC, giving those who just can't shove enough set-top-boxes under their television hope that one more is destined for US shelves. Granted, an FCC appearance doesn't guarantee an immediate market presence, but obviously the beta testing and collaboration with ISPs has been going well.

Read - ZBar filing
Read - ZRemote filing

So we were pretty bummed in our early testing of Amazon's newly HD-enabled Video On Demand service to find that it only streamed stereo audio instead of full 5.1 surround, but it looks like that's actually device-dependent -- we just tried it out on our TiVo HD, and movies play back in Dolby Digital 5.1. Yeah, that's still no Dolby TrueHD or DTS-HD, but it's definitely a vast upgrade from the sad two channels we got off the Roku Video Player. So why the difference? The TiVo doesn't stream content like the Roku -- it actually downloads a video file and plays it locally from its hard drive. That means that in addition to surround audio, we also saw a pretty dramatic increase in picture quality over the Roku -- not exactly Blu-ray, but at least on par with the Apple TV, which also downloads content locally. Sure, downloading first means playback can be much slower to start, but we'll take the delay over a blocky image any day. Our only gripe is that the TiVo interface is far less attractive and workable than the Roku's -- although it has a search feature, everything seems a little clunky and thrown together, and the UI just feels plain slower. Overall, though, it's hard to see TiVo owners complaining about this upgrade -- check out a hands-on video after the break.

Roku hooked us up with an early preview of Amazon Video on Demand in HD for its Video Player, and while we didn't have much time to poke around, but what we saw was mostly impressive. Video took a little longer to buffer in than Amazon SD or Netflix's HD streams on our 10Mbps cable connection, picture quality was noticeably better, although still not at Blu-ray levels. Apart from the HD content, the experience on the Roku box is essentially same as always: there's still no search in the interface, so be prepared to hunt around for what you want -- anything other than popular or blockbuster titles requires a little digging. Selection and pricing seem to be about on par with Apple TV / iTunes, but you're getting a little less for your money, since audio is stereo-only compared to Apple's 5.1 encoding. That's a potential dealbreaker for us, but it might not matter to you, and Roku's $99 Video Player is now an undeniably appealing way to beef up your HD content options. Short hands-on video after the break.

After months of leaked testing images and rumors, Amazon's finally updated its Video on Demand service to HD. 500 shows and movies will be available in high-def to start, and the service is expanding to include Panasonic VIERACast TVs in addition to Series3 TiVos, the Roku Video Player, and the Sony Bravia Internet Link. Head to head with the Apple TV, the only downside we see is that audio is stereo-only and not 5.1, but we're super-picky like that. Rental pricing will be between $3.99 and $4.99 for HD content, and the service should be live on all devices today -- let us know when you get the update. Full release after the break.

We don't know exactly what the next generation of TiVo hardware will be like, but if these survey screenshots are to be believed, we have an idea what they might be called. EHD reader Justin tipped us off to a recent online survey road testing new names like TiVo eVO, TiVO OmniBox, TiVo Series4 and TiVo OnDemand for new hardware with the TiVo features we've come to know and love plus video on-demand access. Squaring off against competition like the Roku player and Xbox 360, peep the gallery and see how these roll off the tongue, or suggest innovation and environmental friendliness.

Months after Amazon Video on Demand HD began "testing" on TiVo, we're being told that, um, testing is still ongoing. After Sir Dave Zatz openly questioned where this long awaited addition was, he received confirmation from multiple undisclosed sources that TiVo's implementation was still being honed. He also suspects that the real hang-up may be with Amazon, though we are told that image quality is nothing short of spectacular. Sadly, there are no clues as to when this will all go live, but we're totally kosher on waiting for something to be perfected. Just not for long, is all.

Just in case hooking up ZeeVee's ZvBox and getting access to all available online media is too difficult, there's ZillionTV. This admittedly interesting startup is looking to pick up where Hulu, ZeeVee, Netflix Watch Instantly and all the rest have left off by bringing true on-demand content to one's television (read: not PC or mobile device) for almost nothing. For a one-time fee of "under $100," users will be given a ZBar and a ZRemote, both of which enable interaction with the VUI interface. Put as simply as possible, ZillionTV is hooking up with ISPs, content producers and advertisers in order to bring loads of popular material to the TV sans a subscription, though you will have to watch ads (which are optionally customizable to preferences) in order to play along. The company asserts that SD quality content can be achieved with a 3Mbps connection, while HD material will need upwards of 7Mbps. Currently, a beta program is ongoing, but a nationwide launch is expected by Q4. To be frank, this whole setup is rather complicated, so we'll point you past the break for a more detailed breakdown.

Roku was nice enough to upgrade our player for Amazon Video on Demand a little early, and we're basically impressed -- although we're not in love with SD video and stereo audio, it's hard to complain about a free service update. Actually, that might be the best thing about the newly-rebranded Roku Video Player: Roku's opening the platform to third-party channels, so eventually the $99 box will be able to stream from all kinds of sources. Amazon is just the first additional channel built using the new tools, and for the most part, things work just like Netflix -- the interface has been only slightly modified to enable selecting content from the box itself instead of from your online queue. We're talking really slightly: there's no search interface, so it's sort of like having lots of categorized queues. One minor complaint: the rental clock starts when you purchase content, not when you start playback, which isn't necessarily the most flexible setup, but it makes sense given the streaming-only nature of the service, we suppose. That said, purchasing is easy and fast, and we had no problems streaming in the highest-available quality on our 10Mbps cable connection -- Max Payne didn't look super-awesome in SD, but it was certainly watchable. Bottom line? It's perfect for a bedroom, but we're way more particular about the home theater -- Roku tells us the Video Player can actually do 1080i and 5.1 if the content is there, so hopefully we'll see someone leverage those capabilities and turn this thing into a $99 Apple TV / Vudu killer. Quick little demo vid after the break.

Amazon Video on Demand has been in private beta on the Roku Video Player for about a month now, but now everyone can stream rentals and purchases to their TVs. The free Roku update enabling the service will roll out this week, and once it's installed, you'll be able to browse, rent, and purchase any of Amazon's 40,000 movies and TV shows. The interface is an extension of the familiar Netflix interface, slightly re-jiggered for selecting content directly from the box instead of the web, and payments are authorized with a five-digit PIN so the kids can't go on crazy buying sprees. Not a bad little bump for the $99 box, but until Amazon gets HD and surround audio we don't know if it'll be enough to take on the competition. Full release after the break.

If the trouble of typing in a credit card number was the thing keeping you from renting acTVila video on-demand movies in Japan, Sony's fixed that right up by including FeliCa reading capability in the remote for its latest BRAVIA LCDs. No longer tied to an ugly outboard box, now you need only to press your credit card, cellphone or other RFID enabled device against the remote to authorize payment. The Japanese edition W5 and F5 line of LCDs mostly feature 240Hz MotionFlow and the latest BRAVIA Engine 3 display processing, and top out around ¥450,000 ($4,614) for a 52-inch. Check out video of the RFID remote on Akihabara News or embedded after the break and imagine living in a Blade Runner-type world of the future where overpriced rentals downloaded via fiber directly onto an HDTV screen are billed to whatever card desired with a mere flick of the wrist, as opposed to overpriced, overcompressed rentals that shamefully expand ones cable bill each month.

[Via Akihabara News & AV Watch]