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[Via CoolSmartPhone]
windowsmobile posts
Ready for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?
So Microsoft France's product manager for Windows Mobile, Audrey Zolghadr, is saying that the company's upcoming Windows Marketplace launch will be accompanied by around 600 apps certified and available on day one. Depending on your perspective, that's either ridiculously anemic -- the iPhone's App Store has a couple orders of magnitude more currently available, for example -- or a veritable cornucopia. Though the Ovi Store has no shortage of "items" to buy, an overwhelming majority of those are currently wallpapers, ringtones, and the like, and Palm's App Catalog launched with so few apps that many folks (we're not naming names) literally had every app installed within a few minutes of buying the phone. At the end of the day, it's all about signal-to-noise ratio; if Microsoft can deliver 600 apps and half of those are terrific, they're on the right track -- though at this point, we're thinking the next battle in Smartphone Platform Wars doesn't really kick off until WinMo 7 swings by anyway.







