Have you seen all the mass-reproduced press-release type articles referring to the emerging UMPC market as the "on the GO PC"? Market niche defining but not branding... YET, but the point remains, the more media outlets carry the phrase Go and PC together in a topic, the higher the GoPC Rank keeps getting. The fact that not just MS but the press people, customers, manufacturers, et all are using the words Go and PC as a direct reflection of the purpose of this market segment, this undustry and these products is because they are seeking to boil down the industry into the shortest, most memorable terminalogy and tagline.
And "...go pc" and not "gopc" is just a matter of Branding. Years ago, when I started GoPC, this is exactly the kind of product I had imagined, but just lacked the funding to generate it from scratch. My market niche ended up being mobile "set-top boxes" which was, at the time, the very smallest full-power PCs you could buy.
Fast Forward a few years and the market is exploding with these handtops, palmtops and other personal mobile PCs.
Sure, I'm excited. Maybe a little "obsessed" with this market niche. Please see beyond any personal bias I might be perceived as having... Even if I weren't emotionally involved, I really, truly think that whomever goes to market with this name stands a really good chance of Branding the niche. UMPC stands for Ultra Mobile Personal Computer... which they have felt fit to reduce to 4-letters. GoPC says all that, isn't an acronym, defines the market and is SUPER EASY to remember.
Maybe it's just me and I'm sure I've said it enough... My enthusiasm can get the better of me. :)
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Have you seen all the mass-reproduced press-release type articles referring to the emerging UMPC market as the "on the GO PC"? Market niche defining but not branding... YET, but the point remains, the more media outlets carry the phrase Go and PC together in a topic, the higher the GoPC Rank keeps getting. The fact that not just MS but the press people, customers, manufacturers, et all are using the words Go and PC as a direct reflection of the purpose of this market segment, this undustry and these products is because they are seeking to boil down the industry into the shortest, most memorable terminalogy and tagline.
And "...go pc" and not "gopc" is just a matter of Branding. Years ago, when I started GoPC, this is exactly the kind of product I had imagined, but just lacked the funding to generate it from scratch. My market niche ended up being mobile "set-top boxes" which was, at the time, the very smallest full-power PCs you could buy.
Fast Forward a few years and the market is exploding with these handtops, palmtops and other personal mobile PCs.
Sure, I'm excited. Maybe a little "obsessed" with this market niche. Please see beyond any personal bias I might be perceived as having... Even if I weren't emotionally involved, I really, truly think that whomever goes to market with this name stands a really good chance of Branding the niche. UMPC stands for Ultra Mobile Personal Computer... which they have felt fit to reduce to 4-letters. GoPC says all that, isn't an acronym, defines the market and is SUPER EASY to remember.
Maybe it's just me and I'm sure I've said it enough... My enthusiasm can get the better of me. :)
G-Man