Jobs' glass elevator locks in group customers

Well, that was fast. Not eight days after Apple's new flagship store was unveiled, Stevie J.'s fantastical glass elevator began acting a bit wonky, first opening and shutting its doors, then finally sealing in its passengers on the upper level. Apple store employees worked their hardest to release the bunch, but eventually the NYPD had to be called; the elevator's hydraulic system had to be drained, and the confined group was let out in the store's bowels (i.e. lower level). Everybody otherwise seemed okay, but as far as we know no one was gifted with a free iPod in exchange for the 45 minutes they spent trapped, encased in glass like so many specimens for study. Ah well, you can't always help it when your elevator gets the spinning beach ball, now can you?

[jeff @ May 29th 2006 5:03PM]

too bad they were not chosen for some new reality tv show where the last remaining survivor of the glass elevator gets a free mbp or something :-P

[threefingeredlord @ May 29th 2006 5:04PM]

Strangely, i think it would be worse for me to be stuck in a glass lift like that than a normal one, people just staring at you through the glass and nothing you can do about it.... An ipod isnt worth 45 mins trapped in a lift anyway.

[Nick @ Jun 28th 2008 8:29AM]

I'd have to say for that, i'd need an MBP. And not just any MBP.

[CV @ May 29th 2006 5:04PM]

Steve Jobs is a sick man.

[Tom @ May 29th 2006 5:06PM]

Haha owned.

[Jimmy @ May 29th 2006 5:07PM]

That cost how much?????

[Stillife @ May 29th 2006 5:08PM]

#2 Hell id spend 4 hrs in a glass elevator for a free ipod.

[Desmond @ May 29th 2006 5:09PM]

if this thing broke on me, i'd just kick out the glass and get the hell outta there. (i'd probably last about two minutes stuck in that thing lol).

[paris @ May 29th 2006 5:10PM]

Was David Blaine in there?

[Nouh @ May 29th 2006 5:12PM]

Should we call this a Ifuckup ???

[Chris Robinson @ May 29th 2006 5:14PM]

I'm sure there's a hidden metaphor here.

[DS @ May 29th 2006 5:15PM]

These guys have a *LONG* way to go before they catch up to Otis Elevator design wise. Nice try, but like every other POS elevator out there, I think I'll pass....


-DS

[Doug @ May 29th 2006 5:16PM]

That is the funniest thing! Good thing they did not need to go to the bathroom, and good thing they did not need to break the glass to get them out! Allot of chuckles here at work ;)

[paris @ May 29th 2006 5:17PM]

4 hrs? I'd spend half a day in the lift for an ipod nano and a whole day for an ipod video.

[Tom @ May 29th 2006 5:19PM]

I guess this is goodbye to that "it just works" tagline.

[DukeTogo @ May 29th 2006 5:20PM]

Take the stairs you slackers!

[Don Wilson @ May 29th 2006 5:20PM]

No free iPod? Why the hell not.

[dan @ May 29th 2006 5:21PM]

WOW, no contrib back - OUCH!

http://www.uneasysilence.com/archive/2006/05/6501/

[Steve @ May 29th 2006 5:22PM]

IT doesn't function like the Otis invention, it functions like the lift at your auto mechanics shop, assuming he used the in ground hydraulic. The fact that this caused problems isn't Apple's fault but whomever installed the elevator.

[RGP @ May 29th 2006 5:25PM]

I wonder if the elevator is running on OSX? Oh Shite to the 10th (X) power.

[Matt @ May 29th 2006 5:26PM]

Ryan,

It's supposed to be a holiday...quit posting and throw something on the grill.

[yosh @ May 29th 2006 5:26PM]

Too bad it wasn't an 'Aqua' elevator.

[J.F @ May 29th 2006 5:33PM]

Never run your elevators on Windows...

[Fraz @ May 29th 2006 5:39PM]

Heh-- wonky. Y'know, like a certain unreliable glass elevator in the posession of a quirky candy factory CEO.

[Brian @ May 29th 2006 5:42PM]

id rather have my apple elevator get hung up then to have the microsoft elevator crash.

[SURVIVORlover @ May 29th 2006 5:42PM]

SURVIVOR: 5th Avenue glass elevator. 1 day, 5 people, 1 SURVIVOR! Hahaha, no iPod?

[George @ May 29th 2006 5:46PM]

What would you expect from a Revision A elevator? :)

[SLy @ May 29th 2006 5:47PM]

^^
How old are you?

[DT @ May 29th 2006 5:47PM]

I bet the thermal paste was misapplied at the factory.

[pableu @ May 29th 2006 5:53PM]

> 6. if this thing broke on me, i'd just kick out
> the glass and get the hell outta there.

Elevators are not made out of iPod nano glass.

This stuff doesn't "just" break when you kick it with your foot or even with your shoulder and your full weight.

[Geir E @ May 29th 2006 5:55PM]

Suits them, taking the elevator down. Fat lazy americans. ;)

[OyoyoY123 @ May 29th 2006 5:56PM]

imagine if they freaked out in there.........


it would be like a freakshow display box.mhahahahah

[wxrman @ May 29th 2006 5:58PM]

so what would happen IF a fire broke out?

No emergency buttons?

I'd take the stairs.

[uclatommy @ May 29th 2006 6:02PM]

I love apple, but that big glass cube makes me wanna chuck a big rock at it just to see what happens.

[Jesse @ May 29th 2006 6:08PM]

Now no one wants to try that freakin elevator anymore.. And if I was one of the workers in the shop, i'd gave em a free ipod.. It's all about the buyers experience.. Does that include getting trapped inside a glass elevator like some monkeys in a zoo being watched all the time..

[Jon B @ May 29th 2006 6:08PM]

i'd bitch and complain just to get something :D

[gerald @ May 29th 2006 6:12PM]

not funny... i got stuck in there for 30mins... on the 6th day. an itunes gift card would definitely be a nice "we are sorry for the inconvenience" gift!!! but NO they didnt give anything...

[hussein rawat @ May 29th 2006 6:13PM]

this is a new one!! forget about your windoes and macs crashing! there is a new phenomenon!!!! LIFTS CRASHING!!! what makes this one worse is that whereas your pc crashing can only be witnessed by yourself, in this case everyone can see it happening and have a right old laff!!!!

[Benson Leung @ May 29th 2006 6:15PM]

uclatommy... i'm pretty sure either the NYPD or Apple's own hired rent-a-cops will be on you before you can let it fly.

[Big Ed @ May 29th 2006 6:20PM]

Hell, I'd live in there for free. Kidding aside, who cares about a malfunction in one, damn elavator. I got trapped in an elavator, and no one gave a rat's ass about me. (I forgot to press the door open button)

[Slartibartfast @ May 29th 2006 6:21PM]

So much glass, so many people. Paging Doctor Osama, paging Doctor Osama...

[Genexk @ May 29th 2006 6:26PM]

core duo over heated...

[south @ May 29th 2006 6:32PM]

After 45 minutes Steve Jobs appeared, climbed in and pushed the 'Up and Out' button. The lucky survivors then flew in the elevator to Cupertino where Steve showed them many wonderful things and they had many fantastic adventures.

[js @ May 29th 2006 6:37PM]

I have one thing to suggest to the people in the elevator:

SUE THEM.

[Harish @ May 29th 2006 6:40PM]

Haha. I bet Steve did it on purpose just to observe the habits of the normal human. Going to be used for his next, latest and greatest product. :P You should know he's always spying on you ;)

[My Name Required? Why? @ May 29th 2006 6:41PM]

After 27 minutes one of the trapped passengers on the elevator was reportedly heard screaming, "I'm in a glass case of emoooooooooootion."

[yumyum @ May 29th 2006 6:57PM]

That was a great marketing opportunity you just blew Steve. Should have definately given those ppl free iWhatevers..and you'd have a mile long queue in front of the elevator. I know I'd be there. In fact, I'll stay in the elevator for an hour and a half...Macbook for me please~

[Joe @ May 29th 2006 6:58PM]

#24. LOL. Excellent!

Did anyone in the group manage to get a fire started?

[VEGA @ May 29th 2006 6:58PM]

Never ride the Apple Store elevator on the initial release. Wait for at least .3

[Kevin @ May 29th 2006 7:00PM]

That is quite funny.