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Apple shows 24x7x365 NYC flagship store

Marc Perton
May 18, 2006
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New York City nightlife used to mean hanging out in smoke-filled nightclubs at the edge of town and stumbling home as the sun came up. But, from what we hear, you can't smoke in the clubs anymore (not that we're really too upset about that), the real estate boom has squeezed a lot of them out of town, and there's even been talk of more aggressively enforcing the city's decades-old anti-nightclub statute. So, what's a denizen of the night to do? Well, it looks like Apple's come up with the answer. As previously rumored, the company's new midtown store, which opens tomorrow, will be open 24 hours a day, seven days a week, 365 days a year. The store, which has gotten a lot of buzz for its five-story, glass encased, Jobs-designed, cube-shaped entryway, will feature 4,000 square feet of retail space, most of it underground, and will be able to satisfy those musical and computing urges, day or night. Word is that the store will also be giving away one MacBook an hour to lucky visitors over the next couple of days (starting with tomorrow's 6pm opening), so we expect some pretty sizable crowds to show up. Yo, Steve: Add a dance floor and teach your Geniuses to really tend bar, and we may just drop by one night and pick up one of those pods of yours.

[Thanks, Jake]
Photo courtesy Dave Thorup.




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