"That's a prime example of the CONSUMER being greedy!"
The problem is that it's the consumer that needs to actually buy these things. Your way of thinking is exactly how these sorts of plans go down in board meetings - "screw the consumer, we think $9 is totally reasonable!" Yeah, well, that's not exactly how successful plans are made.
If consumers are "greedy", you need to cater to that greed. It doesn't matter what your judgment of consumer tastes is; you can't dictate what a consumer is willing to spend on a product. Consumers are willing to spend what consumers are willing to spend.
And Jeff gave you a whole lot of reasons why he doesn't think consumers will be willing to spend $9 per title. For myself, as a Netflix renter, I see no reason to spend $9 on a DVD I can rent for what amounts to nothing (I'm on an unlimited plan). I do still buy DVD's but the DVD's I buy are those special movies that I want to keep for archival purposes - and I'm not going to be replacing those with downloaded and burned copies I've made myself, because the whole *point* is having a nice package that I own.
I think the bottom line is that it's Netflix's model that works for movies and if anyone's going to be successful in movie downloads, it'll be them. I'm just waiting to see what they do.
Movielink and CinemaNow were DOA long ago, and no amount of CPR is going to bring them back from the dead. Certainly not charging $9 for a data file you've got to burn on your own disc.
Reader Comments (Page 1 of 1)
Jeff @ Jul 19th 2006 5:33PM
"That's a prime example of the CONSUMER being greedy!"
The problem is that it's the consumer that needs to actually buy these things. Your way of thinking is exactly how these sorts of plans go down in board meetings - "screw the consumer, we think $9 is totally reasonable!" Yeah, well, that's not exactly how successful plans are made.
If consumers are "greedy", you need to cater to that greed. It doesn't matter what your judgment of consumer tastes is; you can't dictate what a consumer is willing to spend on a product. Consumers are willing to spend what consumers are willing to spend.
And Jeff gave you a whole lot of reasons why he doesn't think consumers will be willing to spend $9 per title. For myself, as a Netflix renter, I see no reason to spend $9 on a DVD I can rent for what amounts to nothing (I'm on an unlimited plan). I do still buy DVD's but the DVD's I buy are those special movies that I want to keep for archival purposes - and I'm not going to be replacing those with downloaded and burned copies I've made myself, because the whole *point* is having a nice package that I own.
I think the bottom line is that it's Netflix's model that works for movies and if anyone's going to be successful in movie downloads, it'll be them. I'm just waiting to see what they do.
Movielink and CinemaNow were DOA long ago, and no amount of CPR is going to bring them back from the dead. Certainly not charging $9 for a data file you've got to burn on your own disc.