Leo Burnett's rain-sensitive cosmetic billboard

by Darren Murph, posted Nov 15th 2006 at 1:44PM

Advertising agencies are trying everything from window shopping to fiber-optic cement walls to LEDs outlining a building in order to catch the ever-wandering eye of the consumer. The Leo Burnett agency, a graphical genius of sorts, has its latest breakthrough concept plastered on a Max Factor cosmetic billboard. The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup. So if you're trying to focus on important things like pedestrians and oncoming traffic while cruising through a torrential downpour, just make sure to not point and stare too awfully long.

[Via Core77]

Filed under: Misc. Gadgets

Tags: ad, advertising, billboard, eyeliner, ladies, lady, leo burnett, LeoBurnett, makeup, max factor, MaxFactor, rain-sensitive, sensitive

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Reader Comments (Page 1 of 1)

Neutral

Alcaron @ Nov 15th 2006 1:49PM

lol, ever-wondering

Neutral

Enzo @ Nov 15th 2006 1:51PM

Ever wandering. Eyes wander, they don't wonder.

Neutral

thumbs @ Nov 15th 2006 1:56PM

leo burnett is the name of the agency, not the guy resposible for the concept

Neutral

airpolgas @ Nov 15th 2006 2:03PM

Ditto with thumbs. Leo died in 1971, but his legacy lives on. Very sick (read:great) flash site:

http://www.leoburnett.com/

Neutral

ariza @ Nov 15th 2006 2:12PM

My favorite rain sensitive board is still the Toyota Tacoma board on the 405 in Los Angeles.

They had a 3D side profile of the truck on the board covered in some mud like substance. Once it started raining (dont ask me how they knew it was going to rain in LA) the mud started to wash off the truck revealing the shinny red truck underneath.

very clever

Neutral

Luke @ Nov 15th 2006 4:21PM

Vaguely reminiscent...

http://www.amazon.com/Jennifer-Government-Max-Barry/dp/1400030927

Neutral

andrea @ Nov 15th 2006 4:39PM

I've been really struck by this ad that in my opinion is a proof that traditional media are alive and kickin' and far from dead as some internet gurus are stating nowadays.
if the web that is few years old is in its 2.0 phase, why not the same can be for billboards and other "non digital" ad forms?
yes, "billboards 2.0" is the caption for this photo (and the title of a post on my blog, but since it is in italian I will spare the link...).

Neutral

andrea @ Nov 15th 2006 4:41PM

I've been really struck by this ad that in my opinion is a proof that traditional media are alive and kickin' and far from dead as some internet gurus are stating nowadays.
if the web that is few years old is in its 2.0 phase, why not the same can be for billboards and other "non digital" ad forms?
yes, "billboards 2.0" is the caption for this photo (and the title of a post on my blog, sorry it is in italian but here we go: http://barcode.blogsome.com/2006/11/14/billboard-20/).

Neutral

DG02 @ Nov 15th 2006 6:57PM

Here's another take on the wet billoard concept...CAUTION - PARTIAL NUDITY

http://www.frederiksamuel.com/blog/2005/10/playboy.html

Neutral

star @ Feb 15th 2007 10:07PM

Hi,

Found this great site with lots of weekly comps, any anyone can easily join. :)
Femail.com.au

Cheers

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