We don't seeing anything with helping a man out, or cutting him a sweet deal if he picks up a bundle of goods, but apparently the MPAA isn't down with companies loading the DVDs that consumers purchase onto their iPods as a friendly convenience. In another round of studios forcing consumers to purchase content multiple times for no good reason at all, Paramount Pictures has filed a lawsuit against the all but helpless Load 'N Go Video, which provided customers picking up an iPod and a few DVDs with a converting service to get flicks onto their handheld as a thank you for their business. According to the suit, the actual ripping of the DVD is illegal under the almighty DMCA, making the entire process illegal, fair use or not. Evidently selling millions of copies of Mission: Impossible III isn't good enough, as it appears that customers will be asked to shell out multiple times for the same (admittedly subpar) content. While pirating copies for personal gain is certainly aggravating the law, transcoding content for personal use sure seems harmless to us, but you'll have an exceedingly difficult time convincing Hollywood of that.