In today's "because they can" moment, Samsung has decided that in order to truly celebrate the 1-millionth YP-Z5 DAP sold, they must take 10 of them, dip them in 18K gold, and then auction them off to people who like shiny things. As you probably know by now, this blingification
isn't anything new
in the consumer electronics biz. The units come with interface designer Paul Mercer's signature on the back and arrive in gold-leafed boxes. You may remember Paul Mercer from such interfaces as the iPod (he defected to help with the YP line). According to Samsung, these ultimate extravagances are expected to net at least 120,000 Yen ($1,040) each. Yepp.