Seasonal or not, the 65% downturn is for the entire year to this point. That covers quite a bit of sales months. On top of that, it is compared to the previous year to get the percentage, so seasonal trends would not apply as they should be basically the same buying trends for the previous year.
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Ridiculous. Sales are largely seasonal. Just wait until all of those gift cards get used.
Seasonal or not, the 65% downturn is for the entire year to this point. That covers quite a bit of sales months. On top of that, it is compared to the previous year to get the percentage, so seasonal trends would not apply as they should be basically the same buying trends for the previous year.