Colorful new iPod shuffles live and in person

The expedient iPod fanboys over at iProng already got some hands-on time with the new iPod shuffle colors. Nothing much to see, of course, other than the shuffles being photographed by mere mortals. After browsing through the pics, we have a few notes: A.) There are five different colors. B.) All five shuffles, while being different colors, are all shaped the same. C.) We aren't really being all that clever with this whole list thing. As reported before, the headphones are indeed the fancy new curvy kind. Interestingly, iProng mentions that Apple's low-key announcement of colorful shuffles "might have been a bit too low-key," since "no one knows they exist yet" according to an Apple Store employee. In fact, the five shuffles iProng purchased were more than had been purchased the whole day long, even with nice stacks of shuffles prominently displayed behind the counter. Oh well, Apple, can't win 'em all.

[TheCount @ Jan 30th 2007 6:59PM]

Interesting how once you get rid of all the photoshop work (upping the contrast, saturation, sharpness, etc.), they don't look all that vibrant at all. They should have just stuck with silver.

[Eric @ Jan 30th 2007 10:44PM]

Yes, where is your data.

Eric Robertson
AVP East Coast Marketing, Level Comm
North American Division

[Chris @ Jan 30th 2007 7:12PM]

iProng has never had very good photos--iLounge has a much better gallery posted in my opinion: http://www.ilounge.com/index.php/articles/comments/five-key-facts-on-apples-colored-ipod-shuffles/

[Chris @ Jan 30th 2007 7:14PM]

Silly me! That's not the gallery--this is!
http://gallery.ilounge.com/ipod/thumbnails.php?album=68

[CTG @ Jan 30th 2007 7:33PM]

What the hell? I got a 2G silver a month ago AND I WANT MY DAMN EARPHONES!

[akintz @ Jan 30th 2007 8:17PM]

Too low key sure... but if they had tried to make a big deal out of it no one would have cared. There would have been a lot of "so what..." sort of comments. At least now when someone finds out it might be a bit of a pleasant surprise for them.

[YankInOz @ Jan 30th 2007 8:42PM]

There is a SuperBowl coming up - AND I hope it isn't to announce four new colours of the iPod Shuffle...
On the other hand - it is the highest sales volume item of all of the iPod line.

BTW, I use the "new" headphones I got with my new mini to listen to the shuffle and they are much better.

AND if Apple isn't splashing big on this then what IS going to come down the pike on Super Bowl Sunday?
Hmmmmmm...

[choo @ Jan 30th 2007 8:49PM]

Meh, did my research - iRiver S10 is a much better option if you are after a tiny player

[Bill Palmer @ Jan 30th 2007 8:59PM]

The Count: actually, they more vibrant in person than they do in any photos, ours or Apple's. They also look a lot more vibrant once you get them out of the packaging. The colors almost seem larger than life on a device so small.

Chris: thanks for the feedback on the photos. It's something we've been working to improve. Still more work on that front, apparently.

[dave @ Jan 30th 2007 9:43PM]

Bet you a nickel they sell more of these today than M$ sold copies of Vista.

Of course they look crappy against that backdrop. They look great on the denim jacket on Apple's homepage.

[dave @ Jan 30th 2007 9:17PM]

TheCount: Don't know much about photography, do you? The photo is clearly underexposed- that's why the colors look washed out. You really think the iProng photographer dudes are more professional than Apple's?

Ever seen the new Nanos in person? Same colors, and they pop pop pop!

[Avi Greengart @ Jan 30th 2007 10:12PM]

YankInOz - "On the other hand - it is the highest sales volume item of all of the iPod line."

Do you have sales data to back up your assertion? Last I checked, our sell-through data differs.

-avi

Avi Greengart
Principal Analyst, Mobile Devices
Current Analysis

[Nelg @ Jan 31st 2007 2:00AM]

So now they made an orange shuffle? I WANT MY ORANGE NANO!

[enzo @ Jan 31st 2007 10:46AM]

$80, 1gb, no screen. Maybe they should consider upgrading a little more than the color of these things.