This is your classic willingness to pay argument. Say MSFT charges $500 for software. The pirates who are not willing to pay even $20 for a legit copy are a negligible loss.
Now due to a $500 price tag (the stick) licensing (the stick, and real money maker) gets snatched up by corporations. Microsoft knows the costs of doing business, specifically training are extremely high.
So now ask yourself a question is it worth it to make MSFT software secure so a pirate can’t get it? Is it worth while to come up with a price point that will get every hacker to buy the product? The answer to both questions is no.
The money is in not aggressively pursuing them. The money is in corporations and people willing to pay full price. The money is also in going to the DOJ and when they ask why you charge $500, state we lost $15 billion to hackers last year look at how terrible it is. When the actual loss is much lower since the hackers would never buy this software in the first place.
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This is your classic willingness to pay argument. Say MSFT charges $500 for software. The pirates who are not willing to pay even $20 for a legit copy are a negligible loss.
Now due to a $500 price tag (the stick) licensing (the stick, and real money maker) gets snatched up by corporations. Microsoft knows the costs of doing business, specifically training are extremely high.
So now ask yourself a question is it worth it to make MSFT software secure so a pirate can’t get it? Is it worth while to come up with a price point that will get every hacker to buy the product? The answer to both questions is no.
The money is in not aggressively pursuing them. The money is in corporations and people willing to pay full price. The money is also in going to the DOJ and when they ask why you charge $500, state we lost $15 billion to hackers last year look at how terrible it is. When the actual loss is much lower since the hackers would never buy this software in the first place.