While we might've put down a few of Microsoft's last night Europe exploits as a tad immature, we aren't going to deny the genius here: Microsoft's message to gamers is that the PS3 = the Xbox 360 + £146 in beer money. Of course, such a mental exercise is nothing without a bit of illustration, so Microsoft carted in just that much beer to the offices of the UK's CVG magazine (above) and Auckland, NZ's GamePlanet store (pictured after the break). Naturally, Sony will have the last laugh when its utterly sober fanboys use keen rhetoric to destroy their tipsy MS fanboy opponents in the comments section following this post.

[Via Joystiq]

Read - CVG
Read - GamePlanet