Last we saw LG and Volkswagen's collaboration on a portable media player we didn't exactly get that good a look at it, but we've now finally turned up some honest-to-goodness product shots of the device, revealing it in all its Beetle-themed splendor. As we knew before, the player comes in salsa red, shadow blue, and sunflower yellow variations to match the respective car counterparts, with it boasting a 2.4-inch display, support for MP3, WMA, Ogg, MPEG-4, and Windows Media Video 9 formats, along with a promised battery life of 20 hours for music and three hours for video. It'll also be available in both 2GB and 4GB models, although there's still no word as of yet on pricing or availability for either of 'em.

Update: Hey, it just occurred to us that this is none other than LG's FM37 (aka, the &37) we've seen kicking around for a few months now.

[Via Autoblog]

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Product shots of LG / VW Beetle-themed FM37 surface