Acer, BMW team up for Aspire laptop refresh
There's no need to fix it if nothing's broken, and apparently Acer isn't deviating from the lucrative automotive partnerships anytime soon. While the Ferrari lineup tends to cater to the high-end laptop buyer, the company has now partnered with BMW to provide stylish, automotive-inspired machines to "the average consumer." The team will collaborate to refresh the Aspire series (dubbed Gemstone), and while specifics aren't entirely clear, we do know that users can expect a curvaceous design and a dash of Santa Rosa under the hood. Additionally, the BMW lappies will offer up WiFi, Dolby surround sound, and HDMI, and there was even a hint of a 17-incher and an option for HD DVD. Best of all, it sounds like users will have a choice between an AMD or Intel processor, and although pricing information wasn't divulged, Acer did state that "no premium for the extra design work" would be tacked on.



















Looks like BMW cant let Ferrari have their own items ever! Frist Girard perregaux and now this!
Hm... the Ferrari laptops were incredibly ugly, so I wonder how this will become. The Gemstone photo didn't look too bad, but we'll have to see.
But if style is important, I'd rather buy an CrackBook and hope nothing will happen to it... I prefer OS X anyway.
I'd never buy another Acer ever! my travelmate 8000 has been repaired by acer over 10 times now, overheating, system crashes, poor build quality plastics and slow repair turnaround.
I think BMW should rethink before brandishing their name with such a bad company.
Okay, Ferrari and Lamborghini were cool, but BMW? What's next, Datsun?
AMC. That would be hot a Levi's Denim Gremlin laptop. Sign me up.
BMW isn't cool? Try to tell this to any college student or teenager. You are crazy, BMW's are THE cool. I would like a Porsche laptop, a BMW laptop, and a MINI laptop would be pretty cool, especially if it was an ultraportable.
Um, no. BMWs are not cool. They are boring, ugly, and quite common.
When I see a Ferrari, Lamborghini, Aston Martin, Louts, Bentley, etc. on the road, my head whips around. Even something along the lines of a Porsche, Mini, or MG can hold my attention. BMWs just blend into the fabric of silverish sedans.
I can't be responsible for college kids having poor taste.
Engadget reported the story wrong by the way, Acer is working with a design subsidiary of BMW, not the main company.
A Mini and MG hold your attention over a BMW? What on earth do you know about cars then.
By the way, remember BMW owns Mini, and used to OWN MG ;) until the crappy company lost it £2million everyday.
You are beyond help. My family owns 5 BMWs, and I can tell you from experience, they are amazing cars to drive, and I would not give up mine for the world. Even though their styling department has gone to hell lately with the 7 series and then the 5 and now the 3, they're still amazing cars, and the Z4 M Coupe is one hell of a sexy car.
If you don't like the styling of the following car, there is something wrong with your eyes.
http://www.carbodydesign.com/archive/2006/01/25-bmw-z4-m-coupe/Bmw%20Z4%20M%20Coupe%202-lg.jpg
cool or not cool - BMW have the best industrial design dept. in the automotive industry. so I am severely hoping that BMW will actually _design_ these instead of just lending the logo to Acer. and if they have any taste, there won't be double-branding on these machines. designed by BMW might just make Acers interesting again.
the Acer lineup sorely needs some design skills applied to it, they have been using the same design for years now, and it was pretty dull to begin with. saying that as somebody who's had Acer lappies for the last 3 years.
I think Intel might have an issue with AMD being a CPU option. As Intel are a major sponsor of BMW F1.
BMW have made ONE decent car & that is it. The M3 is the only car that BMW should be proud of. The rest simply are not worth the engineering & give the company a bad name. I can tell you that I have driven ALL series of the BMW's from the early 90's models through to the latest series models from 2005 & none of them other than the M3 are anything worth shouting about (including the M5's and 8 series).
In the UK BMW have lost all prestige due to too many people buying them, with Mercedes Benz & Audi topping them in the prestige stakes from German manufacturers.
How anyone can say the Z4 looks anything other than awful, certainly needs their eyes testing. If anything it looks like a shrunken down Porsche Cayenne (i.e. looks like a dog having a crap)......