Iriver acquires ex-Rio startup, Siren Audio

by Thomas Ricker, posted May 25th 2007 at 9:02AM

Iriver Japan just announced the acquisition of Japan's Siren Corporation. As such, Siren -- the number 4 DAP maker in Japan -- looks to become the low-to-mid tier device maker in iriver's lustalicious DAP/PMP portfolio while introducing iriver to the digital photo frame business. Interestingly enough, Siren was started by two former bleeding edge Rio Audio employees, one of which was a former Creative employee. Now, they find themselves working for iriver, a division of S.Korea's ReignCom, a company started by a bunch of Samsung executives. Welcome to the incestuous family we call consumer electronics.

[Via Impress]

Filed under: Displays, Portable Audio, Portable Video

Tags: acquisition, creative, iriver, iriver japan, IriverJapan, reigncom, rio, samsung, siren, siren audio, SirenAudio

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Low Ranked

Jamaicanbwoydre @ May 25th 2007 10:54AM

Weren't Rio products rebaged versions of iRiver's MP3 players back in the day?

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