International marketing 101: Dell's Inspiron US vs Korean launches

Two identical product launches on two continents. Two pictures photographed the same day. Two radically different approaches to marketing.

[stitifier @ Jun 27th 2007 11:54PM]

Number of hits on the US link: 0
Number of hits on the Korean link: 5 billion and counting

[Ryan Block @ Jun 27th 2007 11:54PM]

Behave yourselves!

[Matt @ Jun 27th 2007 11:57PM]

Sorry Ryan.

Oh yeah btw the US read like in down.

[drtekger @ Jun 27th 2007 11:56PM]

Whopeeee!

[Bachus @ Jun 27th 2007 11:57PM]

how much does it cost to import computers? specifically, from korea?

[Joe Smith @ Jun 28th 2007 12:04AM]

god, this beats iPhone news any day. Whew!!

[INTERNETSAVIOUR @ Jun 28th 2007 12:06AM]

:(

[Barry B @ Jun 28th 2007 12:15AM]

From the looks of things the Koreans have better peripherals to go with their products.

[Dog @ Jun 28th 2007 12:18AM]

Maybe the USA site should show some new Dell computers on a crime scene autopsy table ala CSI. We Americans don't go for that sexual thing, you know its very bad for you and you might go blind looking at such things. Just give us some good ole violence and bloodshed, we love watching that on tv... wait a minute, let me get my kids so they can watch. Just make sure their aren't any partially clothed women, I don't want my kids to see that.

[david @ Jun 28th 2007 12:22AM]

That's right, violence is the way of the American Christian! Down with sexual expression!

/sarcasm

[Andir3.0 @ Jun 28th 2007 8:20AM]

"We Americans don't go for that sexual thing"

Speak for yourself!

[BigD @ Jun 28th 2007 12:33AM]

I love living in Korea. Tech and tech marketing at it's finest. To be honest, they market everything like that, though. If you go to any major supermarket on the weekends...you'll see girls wearing mini-skirts and similarly branded (cheerleader-style) tops for kellogg's cereal Maxwell House coffee trying to get you to sample the goods.

New businesses that open up (and can afford it) usually hire dancing girls to dance on the curb in front of their business.

Someone in Korea back me up on this one...can I get an "Amen"?

[gaunt773 @ Jun 28th 2007 1:21AM]

AMEN

my friend visited korea and told me about that

[Dan @ Jun 28th 2007 1:50AM]

Oh, I'll sample their products! And by sample their products, I mean... oh, I'm sure you get it.

[elroyo @ Jun 28th 2007 8:55AM]

amen. been living here in korea for almost a year and this is the norm. gonna suck going back to the states

[BigD @ Jul 9th 2007 8:51PM]

We've been represented in the Korean tech media!!!

They took a snapshot of the article and put it up on a Korean tech blog with a translation of my comment about Kelloggs and Maxwell House...sweet!

http://aving.net/kr/news/default.asp?mode=read&c_num=51934&C_Code=08&SP_Num=0

[Carbonize @ Jun 28th 2007 12:35AM]

The link to the US launch is a 404 which says a lot really. In my opinion I'd sooner buy a Korean one, specially if one of the ladies delivered it.

[purezerg @ Jun 28th 2007 12:42AM]

i'll forgo the delivery charges. I'll go pick it up personally.

[Mark @ Jun 28th 2007 12:55AM]

In regards to the US ad.. that is what happens when you allow femini-Nazi-ists to run your country...

[Smoke_Dawg_187 @ Jun 28th 2007 1:07AM]

Those Korean girls are beautiful.

[gaunt773 @ Jun 28th 2007 1:23AM]

so wheres the rest of the pics of the korean launch????

that girl in the middle has a giant rack... awesome!

[Kadoo @ Jun 28th 2007 1:34AM]

Supermarkets also play really annoying dance music on the weekends. Terrible for hangovers!

I did like the dancing girls at newly opened stores.

[pushlatency @ Jun 28th 2007 1:40AM]

Okay, so we've got computers...and racks.
Wait, where's the difference?

[Kyrra @ Jun 28th 2007 1:44AM]

It seems they removed the link from the article. Looking at the source for this page the link itself is still there but the text to click for the link went away.

http://picasaweb.google.com/zeavott/DellYoursIsHereCampaign

FYI: It's 404'ing right now.

[Kyrra @ Jun 28th 2007 1:52AM]

Ahh, found another site with the pictures:

http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html

[AshR @ Jun 28th 2007 1:52AM]

yeah I'd much prefer to goto a korean product launch over US :p

[BobTurbo @ Jun 28th 2007 2:22AM]

Both contain nice racks.

[LordFarkward @ Jun 28th 2007 2:59AM]

you mean all 4 of them

[Michael @ Jun 28th 2007 3:56AM]

The US sold out the racks.

[T H @ Jun 28th 2007 4:23AM]

Barry B - "From the looks of things the Koreans have better peripherals to go with their products."

Awesome.

[Brad @ Jun 28th 2007 4:26AM]

I appreciate that our country was founded on the belief that the Catholic Church wasn't restrictive enough. Yay Puritans! Yay shame in your body!

*sigh* Oh well. We had a nice 60s!

[linuxamp @ Jun 28th 2007 5:28AM]

Exploitation in Japan and Korea don't seem to be much of an issue. Walk down a street in Akihabara and all you'll see in front of stores are very attractive girls in tight "racer" outfits. Well that and all the geeks.

Promotion like that in the US would give Dell an almost sleazy image, not the clean business image they want to portray.

[Fat Cat Lim @ Jun 28th 2007 5:30AM]

*shameless plug for own site*

They also had a Malaysia/Singapore launch, which some photos can be viewed here:

http://www.hardwarezone.com/ourvoice/index.php?op=ViewArticle&articleId=456&blogId=11

Admittedly, the South Korean launch had better-looking models.

[Jamar @ Jun 28th 2007 7:07AM]

Applying Korean marketing to the US launch might help increase their marketshare . Don't think anything less would convince me to get something like Dell .

[Jamar @ Jun 28th 2007 7:09AM]

All right, I'm kidding. No amount of sexy marketing would convince me to get a Dell.

[adam @ Jun 28th 2007 8:14AM]

This is because there are no good looking girls in the USA.

[everrette powell @ Jun 28th 2007 9:43AM]

have you been to south beach? i guess not

[John @ Jun 28th 2007 8:20AM]

In the immortal words of Sean Connery.

"Their way is better"

[JC @ Jun 28th 2007 8:25AM]

Can we see some pics of the North Korea Dell launch please?

[adam @ Jun 28th 2007 8:30AM]

http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html

[b00mer @ Jun 28th 2007 9:00AM]

adam, I believe JC meant it as a joke when he said NORTH Korea, not the pictures from South Korea. You know: Dictatorship, Kim Jong Il. Re:http://en.wikipedia.org/wiki/North_Korea

so all in all, Adam good job killing where JC was going with it XD

[adam @ Jun 28th 2007 9:05AM]

Doh.. didn't notice the "north".. just saw "korean" and got exicited again.. I've already placed my order for a dual rack. :)

[James @ Jun 28th 2007 9:36AM]

If Dell did the sexy chick launch here in the States, they would be pounded by feminist groups and the press for "female exploitation." Too bad they don't see it as "male manipulation."

[nintendo fanboy hater @ Jun 28th 2007 9:52AM]

i have never wanted to buy a dell so much in my life... but not over the internet

[Steve @ Jun 28th 2007 10:30AM]

I don't know which is worse, a Dell tattoo or a Zune tattoo.

[Harlo @ Jun 28th 2007 10:32AM]

I think I just upgraded my hard drive.

[kin @ Jun 28th 2007 12:19PM]

Dem! Malaysia should really buck up! East asian country do tend to have dancing gals got openning/launching events. If you are one of the VIPs you will often get ascorted by them in those events.

[kuonji @ Jun 28th 2007 1:49PM]

I've never wanted to hear "Dude, you're gettin' a Dell!" again until now.

[Tracy in Cary @ Jun 28th 2007 3:57PM]

I think this promotion backfired terribly. My urge to buy a Dell was instantly overshadowed by my urge to masturbate. By the time I was done, I forgot what I was doing. Soon as I go back to the computer, the cycle repeats itself.

[AshR @ Jun 28th 2007 7:48PM]

yeah I'd much prefer to goto a korean product launch over US :p