International marketing 101: Dell's Inspiron US vs Korean launches
By Thomas Ricker 
posted Jun 27th 2007 11:48PM
posted Jun 27th 2007 11:48PM
Two identical product launches on two continents. Two pictures photographed the same day. Two radically different approaches to marketing.
Number of hits on the US link: 0
Number of hits on the Korean link: 5 billion and counting
Behave yourselves!
Sorry Ryan.
Oh yeah btw the US read like in down.
Whopeeee!
how much does it cost to import computers? specifically, from korea?
god, this beats iPhone news any day. Whew!!
:(
From the looks of things the Koreans have better peripherals to go with their products.
Maybe the USA site should show some new Dell computers on a crime scene autopsy table ala CSI. We Americans don't go for that sexual thing, you know its very bad for you and you might go blind looking at such things. Just give us some good ole violence and bloodshed, we love watching that on tv... wait a minute, let me get my kids so they can watch. Just make sure their aren't any partially clothed women, I don't want my kids to see that.
That's right, violence is the way of the American Christian! Down with sexual expression!
/sarcasm
"We Americans don't go for that sexual thing"
Speak for yourself!
Exploitation in Japan and Korea don't seem to be much of an issue. Walk down a street in Akihabara and all you'll see in front of stores are very attractive girls in tight "racer" outfits. Well that and all the geeks.
Promotion like that in the US would give Dell an almost sleazy image, not the clean business image they want to portray.
I love living in Korea. Tech and tech marketing at it's finest. To be honest, they market everything like that, though. If you go to any major supermarket on the weekends...you'll see girls wearing mini-skirts and similarly branded (cheerleader-style) tops for kellogg's cereal Maxwell House coffee trying to get you to sample the goods.
New businesses that open up (and can afford it) usually hire dancing girls to dance on the curb in front of their business.
Someone in Korea back me up on this one...can I get an "Amen"?
AMEN
my friend visited korea and told me about that
Oh, I'll sample their products! And by sample their products, I mean... oh, I'm sure you get it.
amen. been living here in korea for almost a year and this is the norm. gonna suck going back to the states
We've been represented in the Korean tech media!!!
They took a snapshot of the article and put it up on a Korean tech blog with a translation of my comment about Kelloggs and Maxwell House...sweet!
http://aving.net/kr/news/default.asp?mode=read&c_num=51934&C_Code=08&SP_Num=0
The link to the US launch is a 404 which says a lot really. In my opinion I'd sooner buy a Korean one, specially if one of the ladies delivered it.
i'll forgo the delivery charges. I'll go pick it up personally.
Supermarkets also play really annoying dance music on the weekends. Terrible for hangovers!
I did like the dancing girls at newly opened stores.
In regards to the US ad.. that is what happens when you allow femini-Nazi-ists to run your country...
Those Korean girls are beautiful.
so wheres the rest of the pics of the korean launch????
that girl in the middle has a giant rack... awesome!
Okay, so we've got computers...and racks.
Wait, where's the difference?
It seems they removed the link from the article. Looking at the source for this page the link itself is still there but the text to click for the link went away.
http://picasaweb.google.com/zeavott/DellYoursIsHereCampaign
FYI: It's 404'ing right now.
Ahh, found another site with the pictures:
http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html
yeah I'd much prefer to goto a korean product launch over US :p
yeah I'd much prefer to goto a korean product launch over US :p
Both contain nice racks.
you mean all 4 of them
*shameless plug for own site*
They also had a Malaysia/Singapore launch, which some photos can be viewed here:
http://www.hardwarezone.com/ourvoice/index.php?op=ViewArticle&articleId=456&blogId=11
Admittedly, the South Korean launch had better-looking models.
Hm....
just as a side note (a serious comment), half naked girls make no sense in a colourful Inspiron launch.
XPS launch, ok (all male buysers)
even the Precision series- fine (mostly male buyers)
but not in a mid-high level utility machine (good % of buyers are females)
Does it make sense, that in the west a few pretty girls would (at best) make no difference to the buying decision or (at worst if she is a female shopper)simply create animosity and stop the buy.
I got no idea how Koreans think (i aint one) but i guess they tick differently.
Koreans wouldn't buy dell cuz of the models.
There are many people/organization that are opposing to this type of
marketing currently in Korea.
If pretty girls can get your attention for sec, that's all they wanted in the
first place.
They 'TICK' just like Americans tick...
The US sold out the racks.
My eyes can't seem to get away from the right side of the picture ^_^
Barry B - "From the looks of things the Koreans have better peripherals to go with their products."
Awesome.
I appreciate that our country was founded on the belief that the Catholic Church wasn't restrictive enough. Yay Puritans! Yay shame in your body!
*sigh* Oh well. We had a nice 60s!
Applying Korean marketing to the US launch might help increase their marketshare . Don't think anything less would convince me to get something like Dell .
All right, I'm kidding. No amount of sexy marketing would convince me to get a Dell.
This is because there are no good looking girls in the USA.
have you been to south beach? i guess not
In the immortal words of Sean Connery.
"Their way is better"
Can we see some pics of the North Korea Dell launch please?
http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html
adam, I believe JC meant it as a joke when he said NORTH Korea, not the pictures from South Korea. You know: Dictatorship, Kim Jong Il. Re:http://en.wikipedia.org/wiki/North_Korea
so all in all, Adam good job killing where JC was going with it XD
Doh.. didn't notice the "north".. just saw "korean" and got exicited again.. I've already placed my order for a dual rack. :)
If Dell did the sexy chick launch here in the States, they would be pounded by feminist groups and the press for "female exploitation." Too bad they don't see it as "male manipulation."
i have never wanted to buy a dell so much in my life... but not over the internet
I don't know which is worse, a Dell tattoo or a Zune tattoo.
I think I just upgraded my hard drive.
Dem! Malaysia should really buck up! East asian country do tend to have dancing gals got openning/launching events. If you are one of the VIPs you will often get ascorted by them in those events.
I've never wanted to hear "Dude, you're gettin' a Dell!" again until now.
I think this promotion backfired terribly. My urge to buy a Dell was instantly overshadowed by my urge to masturbate. By the time I was done, I forgot what I was doing. Soon as I go back to the computer, the cycle repeats itself.
this reminds me of a south park episode where one character says that americans are so bored, that they will protest anything.
the rest of the pics of the korean launch is here
http://www.bodnara.co.kr/bbs/news.html?imode=view&D=6&category=166&num=62256
Can I have one Pink lady?
Sooo... USA cant shut up about their fancy graphics and new HaloCraft3000 (and DOA) wheras Korea has no problem about how the sentry (Or video game girl) "doesnt look real enough".
Suddenly it all makes sense.
Those are some nice laptops! They're holding some cool computers too.