Nicole Kidman in Nintendo's latest marketing campaign

Although questions have certainly been circulating around Nintendo's marketing department (in America, at least), it looks like decisions are still going forward in the potentially dwindling sect. Rather than going after a president or famed talk show host, the Big N has somehow landed Nicole Kidman herself to be the next face of the company in an upcoming advertising campaign. The spots, which are set to air "sometime this week," feature Kidman testing her mental aptitude with the DS game More Brain Training, and Nintendo is hoping the superstar's "universal appeal will help to extend Nintendo's success beyond its traditional young, male audience." And all this time we've blamed the nursing homes for the Wii shortages.

[tekdroid @ Jun 27th 2007 8:08AM]

oh noes. One of my favourite companies requesting the "assistance" of one of my least favourite personalities.

[Maff @ Jun 27th 2007 8:35AM]

these "spots" of her playing Rock, Paper, Scissors have been on in the UK for about a week already, nothing special

[strider_mt2k @ Jun 27th 2007 8:37AM]

Cute girl.

I understand she makes motion pictures.

[Matt B @ Jun 27th 2007 10:54AM]

She has a great scene in Eyes Wide Shut. Check it out sometime. ;)

[alex1robinson @ Jun 27th 2007 8:39AM]

Saw this last night, It took me by suprise but really there is no difference to there other DS adverts... It's like ok I get it allready you can talk to your DS.... jesus.....

[JC @ Jun 27th 2007 8:50AM]

Nicole Kidman is teh hotness!!!1!!!!

I already have two DS Lites, but just 'cause of her, I'm going to go buy a third.

[Harlo @ Jun 27th 2007 9:30AM]

So now instead of just the young, male audience they'll be bringing in the slightly older, male audience who would appreciate a woman just out of the appearing on Maxim covers stage of her life. Brilliant!

[Andir3.0 @ Jun 27th 2007 9:36AM]

I think she's holding the DS upside down (unless they changed the "Brain Age" line to display the other way) ;)

[LC @ Jun 27th 2007 9:57AM]

"I think she's holding the DS upside down (unless they changed the "Brain Age" line to display the other way) ;)"

Look at the hand holding the pen. She is left handed. Brain age has you flip the DS if you are left handed.

[Galley @ Jun 27th 2007 9:43AM]

No celebrity, no matter how smoking hot they may be will make me want to purchase a DS.

[Chew Chew Chew ME @ Jun 27th 2007 10:08AM]

Oh yeah!!!

Wana get your groove on? Check out these still pgotos of Nicole in the movie EYES WIDE SHUT!

http://www.allmoviephoto.com/c/1999_Eyes_Wide_Shut_NicoleKidman.html

[Dan @ Jun 27th 2007 1:37PM]

Basically a redo of the popular ad for the DS in Korea.

[plutodude100 @ Jun 27th 2007 6:05PM]

The advertising spots are on youtube:

http://youtube.com/watch?v=JA_r9FUEgAA

[Alex93053 @ Jun 28th 2007 6:59AM]

*Nicole Kidman not included