Anyone see the Xbox 360 robot in Transformers?

We know there's a Transformers video game out for the 360 right now, but did anyone see that brief shot of the Xbox 360 transforming into a Decepticon? We definitely saw the Mountain Dew dispenser change over and start shooting crazy missiles and what have you, but we missed the 360 -- perhaps because we're all pretty near-sighted from our 19-hour shifts blogging about gadgets seven days a week. Those daring enough to video at the theater -- hit us up!

Update: Big ups to Highway Gentleman for sending in a shot! No wonder we heard it but missed it on-screen -- they loudly played the 360 bootup sound, but the box that grows arms and attacks its owner was actually only on screen for maybe a second or so. Now we'd like to know, why the hell wasn't it an Elite?

[Oban @ Jul 7th 2007 4:31AM]

I saw it this afternoon. The xbox360 got a jolt from the all-spark and came out of the box and attacked the owner who had just purchased it. It was hillarious.

[someguy7234 @ Jul 7th 2007 4:36AM]

I saw that too, begs the question- is the all spark MS's solution to the red ring of death??

[Mike10010100 @ Jul 7th 2007 8:43AM]

Oh!!! So that was the thing in the box! I was wondering what it was... the scene was so quick.

Yay! The evil 360!

[Big @ Jul 7th 2007 8:44AM]

I wonder if the Decepticon XBOX scratches game disks too?

[Ash @ Jul 8th 2007 2:32PM]

http://www.youtube.com/watch?v=MRoPaLF_eHM
vid of the exact scene

-Ash-

[Charlie @ Jul 7th 2007 4:34AM]

There's a cam version of this movie out in the Piracy scene. Won't name the group, file name, or where you can get it... Just letting you know that it's out there if you want to see that part again >.>

[the antique @ Jul 7th 2007 11:48AM]

as of this morning there's a TS out, actually.

[mike @ Jul 7th 2007 4:35AM]

yeah i saw it. my friend who recently had his 360 red ring on him said "I need to get that cube to make my xbox start working again like it did for that guy"

[wmf1489 @ Jul 7th 2007 4:38AM]

It even makes the trademark xbox 360 jingle when it happens

[Andrew @ Jul 7th 2007 10:20AM]

Hahahaha, yeah, I saw it last night and remember the 360 scene. It definitely made the little noise they do as the logo pops up at the end of their commercials as it transformed. I think I was the only one who laughed. :(

[Dheeraj Sultanian @ Jul 7th 2007 4:40AM]

Yeah...I've seen the movie twice already, first time I thought it was a microwave Second time around, it is definitely an XBOX360 (premium system - not core or elite). The guy is knocked over (on his back) with the XBOX in the box on his stomach. He gets jolted by the All Spark (which also animates a Mountain Dew machine - into something like the Slurm machine from that Futuruma Episode where the robots rebel on Mother's Day). Arms come out of the side of the Xbox and start chocking him - hilarious given the news of the $1.15B charge MS is taking. The Allspark also animates a Cadillac Escalade, causing the steering wheel to attack the driver (who is obviously supposed to represent a mix between Paris Hilton and Lindsay Lohan)

[liquid_ion @ Jul 7th 2007 3:54PM]

Xbox360 is the Decepticons and PS3 will be on the Autobots sides. Heh! PS3 FTW!!!

[Oban @ Jul 7th 2007 4:52AM]

Why does the all spark only make evil bots?

[None More Negative @ Jul 7th 2007 5:09AM]

The AllSpark only makes evil Transformers out of the human devices because the technology used to create those devices was reverse-engineered from Megatron.

[Spencer @ Jul 7th 2007 5:12AM]

*********(slight) SPOILER WARNING************

You might remember the Section 7 guy explaining that all the advances in modern technology "microchips, television... &c." were based on the transformer found in the Arctic. Therefore, presumably, they all have the same "Decepticon essence" as it.

[Britboyj27 @ Jul 7th 2007 9:15AM]

I too feel it's odd that the Allspart only makes Decepticons.

Perhaps though, it's just making neutral boys, who, because of a lack of input from other Trasnformers, immediately revert to base, for lack of a better word, "feral" instincts...

I thought about that way too much...

[Phoenixfury @ Jul 7th 2007 12:07PM]

Hey None More Negative... Had Megatron known about patent lawyers, he wouldn't even have had to lift a finger to destroy man kind. All he'd have to do is sue every electronic company in existence since everything was based on technology taken from him. This would obviously spell chaos and all heck would break loose for sure.

[G @ Jul 7th 2007 1:39PM]

None More Negative - Thank you! That explanation makes sense. The Allspark couldn't be inherently evil if it could also be used to "rebuild" their world. Ok, so that's one of my two questions answered. Here is the other:

If the Boombox Decepticon was able to regenerate himself when he was near the Allspark, why couldn't Bumblebee? Size? Or did I miss some other detail?

[Jongscx @ Jul 7th 2007 2:01PM]

Bumblebee couldn't because he was being dragged around on the back of a tow-truck by mikaela (who is so hott even when she's covered in filth and bashing a 2-ton truck going backwards... or is it because?)

I find it annoying that it looked like the steering wheel on the escalade separated from the rest of the truck just to attack the driver. It would've been more logical for the truck to eject the people in it and transform like the other vehicles do. (or just transform and crush them inside it)

Also, anyone get the quip about how most people don't know or give a crap about where their items come from.
big sector 7 dude--"Ahh nokia... it has the japanese samurai spirit."
blonde chick who's too hot to be an uber cyber geek -"But nokia's finnish..."

[mars @ Jul 7th 2007 4:57AM]

Oban brings up a good point, I was wondering about this myself, why are all the electronics inherently evil when brought to life by the allspark?

[Greyfoxlinux @ Jul 7th 2007 4:59AM]

All Hail Dewbot, mighty future leader of the Decepticons!

http://www.mountaindew.com/capturethecube

[Matt @ Jul 7th 2007 12:25PM]

Anyone else notice the goatse image on that page?

[Armoth @ Jul 8th 2007 8:27PM]

yup that's definitly goatse mountain dew

[BV @ Jul 7th 2007 5:16AM]

I figured that they newly created ones weren't actually joining the good guys or the bad guys but were just more primal. More like animals. In the film one of the good guys hints that once they were all primitive when the species was first created.

[Evan Jones @ Jul 7th 2007 5:40AM]

Yeah, I distinctly remember wondering how much Microsoft had to pay for that.

[Alan Partridge @ Jul 7th 2007 7:26AM]

Do most Americans even register product placement anymore? I still find it grating but You poor guys are bombarded with ads 24/7

[Will @ Jul 8th 2007 9:48AM]

Probably less than Apple paid to have every single computer and screen used in the movie be one of theirs.

[loci @ Jul 7th 2007 5:48AM]

michael bay is notorious for having no dignity and using product placement in his films.
this is advanced product placement

[V.I. @ Jul 7th 2007 5:59AM]

Yep! Just like how they put the Nokia N93i that Anthony Anderson had in the movie - http://www.gsmarena.com/nokia_n93i-pictures-1823.php

[Goemon4 @ Jul 7th 2007 6:22AM]

Dont forget every single vehicle being a GM and Bumble bee being the new Camaro, and that one guy a Solstice. That disgusted me, but ya i remember the 360 transforming i rofled! (unlike how i did at most of t he humor :( )

[peshue @ Jul 7th 2007 7:05AM]

Luckily transformers has always been about selling stuff, so it kinda worked out this time.

[Stellarpimp @ Jul 7th 2007 6:25AM]

Yeah I remember seeing that part. Dude was taking it get repaired. I know if I was MS I wouldn't have had that part in the movie. Not only did it break...but it kicked his ass too!

If I was MS I would have dude coming out the story with the console in the box as if he just bought it. But hey...atleast they showed it...

[bamzero @ Jul 7th 2007 6:34AM]

yeh, i saw the 360.. as well as all the other product placements, like the panasonic SD cards, taking the time to show it to the camera as she removed it from its slot :) I think GM must have pay the most though.

wasn't the vending machine shooting cans out of his gun? thats what it sounded like anyways..

[I LOVE THE CAPS LOCK KEY @ Jul 7th 2007 6:38AM]

I am surprised they didn't use a Wii-mote that comes out and attacks people.

[Joe @ Jul 7th 2007 7:41AM]

Anyone notice the HP laptops or the 15 or so 30" Apple displays? When the hacker girl brings the re cording of the transmission to her friend (the one playing DDR) he analyzes it using a Mac (must be a new feature of Leopard). The one Decepticon vehicle was a Dodge. The rest were just military vehicles.

Tons of in-your-face product placement. Look on the bright side though, you'll know what to use when you need to save the world.

[Britboyj27 @ Jul 7th 2007 9:14AM]

Actually, the one Decepticon vehicle was a Ford.

[Joe @ Jul 7th 2007 2:47PM]

It wasn't a Charger?

[Joshua @ Jul 7th 2007 5:49PM]

Nope it was a Ford Mustang.

Couldn't have been a Dodge vehicle, their transmission could NEVER be considered alien. They break down too often.

[Mike Botros @ Jul 7th 2007 10:19PM]

Actually it was a Saleen S281 Extreme.

Saleen S281 Extreme - a 550hp modified 5th Generation Mustang including a Saleen-built V8 engine replacing the Ford Engine. A front splitter and rear diffuser further improve vehicle aerodynamics.

http://en.wikipedia.org/wiki/Saleen#Literary_and_media_references

[Zach @ Jul 10th 2007 5:38PM]

Wrong. The one decepticon vehicle was a Ford.

[rpgSE.com @ Jul 7th 2007 7:59AM]

Didn't Independence day teach us to use iMacs to save the world?!

I don't have a problem with advertising in the movies, I think they should lower the rates on tickets when they do it though!

[Big @ Jul 7th 2007 8:48AM]

tell me about it...ticket prices are fucked.
I spent 18.50 for my girl and I.

[Sudz @ Jul 7th 2007 9:24AM]

No kidding on the product placement. I'm just curious how much money it cost and why you would even bother to make sure that GPX prominently displayed on the boombox. Don't they only sell that stuff at Rite-Aid and such? I think Coby is a more recognizable brand. Also, in support of the Decepticon car thing....Barricade was in fact a Saleen Ford Mustang. There is even a tidbit in the credits thanking Saleen. My question is this....We know that Starscream survived (sequel alert), but why didn't they just show the Mountain Dew machine and the Xbox headed off into the sunset. Are we to believe they will be the ones to continue the revolution??? Not terribly intimidating. I think the Mountain Dew machine would be a welcomed addition to any skate park.

[Stellarpimp @ Jul 7th 2007 10:38AM]

Sorry to hear that man...only costed me $15.00 for 3 people to see it. Normal price $6 but with military discount $5. Hell, the way the Air Force represented in that movie (about damn time, tired of seeing marines and army doing everything) I should had gotten a free ticket (wishful thinking, LoL).

[DeadPlasmaCell @ Jul 7th 2007 2:48PM]

Ouch.. I never go to a movie unless it's on a weekend before 12pm or a Holiday ($5 tickets @ AMC). The Wife & I went this past Wed to see it and only paid $5 each for tickets and it was in DLP. We don't touch the concession stand either.

[Matthew @ Jul 8th 2007 11:52AM]

haha tickets in DC were $10.50 each for this movie.

[Frank @ Jul 9th 2007 9:28AM]

The boombox was going to be Soundwave, so I bet the real sponsor pulled out when they decided to not have Soundwave in this movie... Thats why they used a "GPX" crap brand.

By the way, Spielberg was a producer in this flick, and he's the master of product placement. I bet that was his only role in this production.

[Kyle @ Jul 7th 2007 9:52AM]

not only did i see it, in the credits there is a guy "xbox guy" i believe, refuring to the guy holding the xbox 360 when it transformers

[nosrednAneB @ Jul 7th 2007 10:26AM]

Yes I saw this, in the credits there is an Xbox Guy. I wonder how much M$ paid for this little scene.

[Big @ Jul 7th 2007 11:01PM]

I was shocked and AWED to see the AC-130 blasting craters in Scorpinox. The A-10 footage woulda made "Jarhead" better.

I am dissapointed that these movies keep using the F-22 Raptor in non-stealth required situations. That jobs was for the F-16.

Did you see Die Hard 4? The F-35 was so poorly represented. The real one can't even hover well yet.