While AT&T went and hired an extra 2,000 or so customer care representatives in preparation for the iPhone launch and Sprint gave its CSRs a rest by nixing some 1,200 customers, HTC is hoping that a new support facility in Taipei will boost awareness and trust in the brand. Reportedly, the center will provide customers in Taiwan with a comprehensive range of services including "personalized consultations on new and existing HTC products, warranty repairs, and other valuable after-sales support." Notably, the HTC Care facility promises "speedy turn-around times" for all items sent in for repair, and unlike Apple's $29 rental fee, HTC customers can look forward to a free loaner should their handset fall ill. Click on through for more snapshots of the sparklin' facility.

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HTC opens 'HTC Care' customer service center in Taiwan