While we've already seen what tricks cameras can play
right before our very eyes, kameraflage is a slightly different flavor of optical illusion
. The patent-pending technology exploits the fact that cameras can see a broader spectrum of colors than our meager eyes, and as the creator puts it, "by rendering content in these invisible colors we are able to create displays that are invisible to the naked eye, yet can be seen when imaged with a digital camera." Currently, it's being applied to garments in able to for cameraphone
addicts to find surprises all over while pointing their sensors at unsuspecting humans, and the tech will even be on display at the upcoming 2007 ACM SIGGRAPH Unravel fashion show in San Diego. Best of all, custom orders will be fielded as early as September, and if we've got any interested VCs in the crowd, give this man a holler.