We've seen past rumors of the Kindle's launch come and go, but The New York Times is now reporting that Amazon's less-than-secret e-book reader is coming for real this time, and soon. According to the paper, Amazon will officially take the wraps of the device sometime next month, with it to be priced between $400 and $500. As previously rumored, the Times is also reporting that the Kindle will let you wirelessly download e-books directly to the device from Amazon's e-book store, with a few offerings (like reference books) said to be included for free. The Times also apparently spoke to a few people "familiar with the Kindle," some of whom said that using the device's web browser was a "poor experience," with others also lamenting Amazon's choice to use a proprietary e-book format. From the sound of it, publishing execs are also pinning quite a bit of hope on Amazon and its device, with one even going so far as to tell the Times that "if these guys can't make it work, I see no hope."

[Via CNET News.com, thanks Brian M]

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