Gold plating is often used as a means to lower the electrical resistance (and substantially increase the price) of so-called, high-end audio cables and plugs. Fine, we're used to that. This is the first time, however, that we've seen it used on a internal DAP frame as a basis to tout superior sound achieved through superior fit. We kid you not, that's Kenwood's pitch for their new 60GB, HD60GD9EC audio player. The Media Keg series was already acclaimed for its superior sound quality and the introduction of AAC support is a welcome addition to Kenwood lossless and WMA/MP3 compressed formats. Still, a gold plated internal chassis demanding a ¥57,800 (about $503) premium? Puhlease. Oh, and since you don't seem to be paying attention Kenwood, slim 160GB 1.8-inch drives are now available. Yeah, really.

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Kenwood's high-end Media Keg features gold plating... on the internal frame